After it was announced that Holly Willoughby could become the UK's richest television presenter last week it got us thinking; how much do the This Morning team make?
So we did some digging and think you'll be astounded at the amounts our favourite presenters are taking home.
How much does Phillip Schofield earn?
We love Phil's rapport with the ever gorgeous Holly. The moments they break into fits of giggles are worth their weight in gold to fans of the show, but what does the silver fox earn each year?
Phil has been hosting This Morning since 2002 when his co-presenter was Fern Britton and combined with his other work, it seems he has racked up a fortune of around £8 million. Yes, that's £8 million.
But before taking to This Morning's famous sofa Phil was already a household name thanks to high profile stints for the BBC on 1990s Saturday show Going Live! and in the legendary Broom Cupboard as well as on Dancing on Ice, The Cube and Text Santa for ITV.
In 2016 it was reported he had signed a new £2 million deal to tie him to the broadcaster for a further two years.
Long may his daytime reign with Holly continue.
How much are Eamonn Holmes and Ruth Langsford worth?
This couple's finances are inextricibly linked thanks to their marriage in 2010 and it seems to have paid off.
Eamonn was already a well known news and current affairs presenter before he joined This Morning on Fridays. He started his career in 1979 at Ulster TV and his CV includes presenting jobs for GMTV, Sky News' Sunrise, The National Lottery as well as hosting a regular show on Talk Radio.
The 57-year-old was estimated to have a salary of £2.8 million while presenting both Sunrise and This Morning and with wife Ruth he owns a £3.5 million mansion in Surrey.
With Ruth's earnings as a host on Loose Women and from profitable endorsement deals for brands like Tesco, this pair are rolling in it.
What does Rylan Clark-Neal earn?
Essex boy Rylan may be one of the most recent additions to the This Morning presenting team, but at just 28 years of age he is already reported to have a net worth of £4.5 million. Whoa! Who'd have thought the dramatic wannabe from The X-Factor would amass such a large fortune in such a short space of time? Not us.
So how did he do it?
Rylan may have started in reality television but thanks to presenting work on This Morning, Big Brother's Bit On The Side (his most lucrative gig according to the man himself), Up Late With Rylan, The Xtra Factor and Babushka, Rylan's become a national treasure and it seems there's no end to the offers coming in.
And let's not forget his very successful autobiography which was published in June 2016 and which appeared on the Sunday Times Bestsellers list only a few days after it hit shelves.
And while he may seem like a big spender (and Rylan did admit to splurging £14,000 on some hedges which then died when he forgot to water them...) he says he's sensible with money. He told The Telegraph: 'I’m very good with my money. I have a system: whenever I get paid for a job, my tax and VAT are moved over instantly, whether I earn a tenner or £100,000.
'Whatever money is left in my account, I know that’s my money.'
From the sounds of it, there's quite a lot left in that account...
What is Ferne McCann's net worth?
Ferne first became well known in The Only Way Is Essex, making her debut on the show in 2013. Modelling work for By Caprice lingerie followed in 2015 but her career really took off after coming third in I'm a Celebrity Get Me Out Of Here that same year.
Since then she has filmed a show with Vicky Pattison, made regular appearances on Up Late with Rylan, written her own column for Star and become a showbiz reporter for This Morning. Not bad for a former hairdresser.
So what does all this add up to? Well along with other endorsements and paid appearances, Ferne is estimated to be worth around £400,000.
With a baby on the way we're guessing that figure will rise even more now she can tap into the yummy mummy market too.
How much does Holly Willoughby earn?
Last but definitely not least is the woman at the centre of the This Morning world.
Holly has been co-presenting the daytime show since 2009 but it's not her only source of income.
As well as presenting work over the years on shows like Celebrity Juice, Dancing on Ice, children's programmes on CITV and CBBC, The Xtra Factor and The Voice, the former model has been snapped up by brands like Diet Coke, Very, BHS, Optiwell Yoghurt Drinks and Garnier which all help push her yearly earnings above and beyond those of her ITV colleagues.
Not to mention her popular publishing career which includes a fictional series written with her sister Kelly Willoughby as well as parenting and friendship advice books which have expanded her ever growing portfolio.
Holly already has an estimated net worth of around £11 million but a new interior design venture with Dragon's Den star Peter Jones could increase this figure to £21 million.
Phew! We love it when one of our favourite stars is killing it.
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