We're sure everyone is aware of the "no makeup" selfie campaign on Facebook by now, with thousands of women sharing photos of themselves at their most vulnerable in a bid to boost cancer awareness.

And now the mother of former TOWIE star Maria Fowler has joined the campaign and taken it a step further - by bravely sharing her mastectomy scars.

Maria Fowler captioned the image: "My brave mums no makeup pic for cancer awareness. Showing her reconstruction scars. If you're offended by this than unfollow. Like to show your support x x"

The reality TV star and glamour model, 27, also shared her own, saying: 'Ok so if my mum can bare her scars. Here is my no makeup selfie nothing but my tan #FightCancer'.

She later tweeted: "My mum said she hopes her picture gives hope to anyone fighting against cancer who may be feeling desolate".

The campaign was created as a bid to raise awareness and money for breast cancer.

At first, women were simply sharing selfies of themselves without makeup, hoping that this would raise cancer awareness.

However, thanks to a little encouragement from Cancer Research UK, more women have begun donating £3 to Cancer Research UK for each "no makeup" selfie posted.

This has seen a huge surge in donations to the cancer charity - which is absolutely amazing! If you'd like to show your support, just text BEAT to 70099 to donate just £3 to Cancer Research UK.