The most recent batch of Love Islanders could have missed out on hundreds of thousands of pounds in lost earnings since coronavirus lockdown began.
Islanders like Paige Turley, Finn Tapp, Siânnise Fudge and Luke Trotman would have been expected to rake in the £££s after leaving the South African villa in February, but thanks to government enforced measures, they haven’t been enjoying the fruits of their labour.
“The Winter Love Island stars are set to lose huge amounts of money, some contestants up to £500,000," PR expert Jack Cooper told Metro.co.uk.
"Brand deals at the moment are at an all-time low, many companies are not able to afford the usual Love Island prices for sponsorship deals. They are also missing out on club appearances due to them being closed, which could have earned them up to £5,000 per hour."
CHECK OUT: the richest Love Island stars
Love Island richest stars - SLIDER RADIO
Swipe through to see the Love Island rich list...
£4.4 million: Alex Bowen and Olivia Buckland
After meeting on Love Island in 2016, Alex Bowen and Olivia Buckland proved Love Island love does exist, tying the knot in a lucrative ceremony in 2018. The couple have proved staying together is certainly worthwhile, racking up a massive £4.4 million since they left the infamous villa.
Alex Bowen and Olivia Buckland
As well as landing a £25,000 magazine deal for their wedding, Alex and Olivia get paid around £2000 for each Instagram post, and the pair are reportedly set to land a cool £950k for clothing line Exempt Society. As well as this, the married couple landed their own TV show on TLC, which followed the build-up to their wedding, and they've also worked with brands such as Quiz and Mark Hill.
£1.7 million: Dani Dyer
From the moment she appeared on Love Island in 2018, Dani Dyer was destined to make a ton of money... Her dad is THE Danny Dyer after all. Dani made her first major pay packet when she won the show alongside Jack Fincham back in 2018, landing a share of £50K.
Dani Dyer
Although she's now split from Jack, Dani continues to roll in the money, landing deals with the likes of In The Style and Cadbury's. Dani also picks up a LUDICROUS £15,000 for her Instagram posts, and in 2019 she released her debut book 'What Would Dani Do? My Guide to Living Your Best Life'. As if this wasn't enough, the popular reality star recently launched her own eyelash product with make-up brand SOSU By SJ.
£1.6 million: Amber Davies
Since winning Love Island alongside Kem Cetinay back in 2017, Amber Davies has made a cool £1.6 million from various different ventures. After taking her share of the £50K prize money, Amber went on to bigger and better things.
Amber Davies
Pursuing her dream of being on stage, Amber landed her dream role in Dolly Parton's West End musical 9 To 5 alongside the likes of Louise Redknapp, and she's received amazing reviews. The brunette has also collaborated with clothing brand Motel Rocks, picking up a sound £500,000 deal with them. Amber also makes her money through her Instagram, reportedly receiving around £10K per post.
£1.5 million: Kem Cetinay
Ah, the lovely Kem Cetinay! Just like his ex-girlfriend Amber, winning Love Island certainly helped the former hairdresser build up his bank balance. Earning around £1.5 million since leaving the villa as a champion in 2017, Kem was in demand!
Kem Cetinay
As well as landing a record deal with his Love Island BFF Chris Hughes (and a TV show to follow), Kem has appeared on Dancing On Ice, on which he landed a backstage reporter role the following year. From this, Kem joined This Morning team as their showbiz reporter, and in 2019 he was unveiled as Primark's first ever male ambassador. Just like the others, Kem also makes his money on social media, racking up around £8K for his Insta posts.
£1.4 million: Chris Hughes
Not to even mention the fact he's now dating Little Mix singer Jesy Nelson, Chris Hughes has certainly enjoyed success since fathering Cash Hughes in 2017.
Chris Hughes
Upon leaving the villa, Chris landed his own TV show alongside his ex-girlfriend Olivia Attwood, and then another with his best mate Kem Cetinay. The cheeky-chap has worked with the likes of McDonald's, First Choice, Topman and Carphone Warehouse since leaving the villa, bringing in massive amounts of money. Chris has also put his horse racing passion to good use, presenting a number of shows, as well as releasing a book called You Bantering Me?
£1.3 million: Kady McDermott
Following in the footsteps of her 2016 co-stars Olivia Buckland and Alex Bowen, Kady McDermott has also done well for herself following the show. Despite not staying together with her Love Island BF Scott Thomas, Kady has earned a cool £1.3 million in the last two years.
Kady McDermott
Kady started making money immediately after leaving the villa, charging around £10K for personal appearances alongside Scott. She later launched a fitness plan and beauty line, and appeared on TOWIE in early 2019 alongside her boyfriend Myles Barnett.
£1.3 million: Gabby Allen
Despite her Love Island boyfriend Marcel Sommerville 'cheating' on her whilst the pair were on holiday, it hasn't all been bad news for the Scouser. Various different deals and endorsements have made Gabby £1.3 million.
Gabby Allen
Using her passion of fitness to make money, Gabby launched her own app and fitness programme 'Shape Up With Gabby'. She also appeared on Celebrity Big Brother in 2018. Gabz, who is now dating X Factor star Myles Stephenson, also made her money through clothing brands like Quiz, and she also makes around £2000 per Instagram post.
£1.2 million: Olivia Attwood
She wasn't immediately liked by Love Island viewers in 2017, but Olivia Attwood has certainly changed the public's perception, racking up approximately £1.2 million since leaving the villa.
Olivia Attwood
Although she split from Love Island boyfriend Chris Hughes not long after the show finished, Olivia made money from their TV show, before making an appearance on Celebs Go Dating and various other panel shows. Since then, Olivia has got back together with her footballer ex-boyfriend Bradley Dack and continued to make a killing from promotional deals. Liv charges £10k for personal appearances, and makes a lovely little £2k for her Instagram posts. She's also got a magazine column and landed a clothing deal with In The Style.
£1.1 million: Megan Barton-Hanson
She only appeared on Love Island last year, but Megan Barton-Hanson has already made herself a millionaire.Despite her split from Wes Nelson, Megan has gone on to become mega popular with a number of brands, landing herself £1.1 million.
Megan Barton-Hanson
After leaving the villa, Megan landed a number of clothing deals, the most lucrative with Pretty Little Thing. Despite turning down a number of personal appearances, the blonde bombshell seems to be in demand. Revealing she's open to dating both men and women, Megan has been confirmed to appear on the seventh series of E4 show Celebs Go Dating, and she's due to release her autobiography later in 2019.
£1 million: Jack Fincham
Just like his ex-girlfriend Dani Dyer, Jack was instantly popular when he appeared on the show in 2018, winning a share of £50,000. Fast-forward one year, Jack's life has completely changed, with the former pen salesman earning around £1 million.
Jack Fincham
As well as landing a TV show alongside Dani, Jack teamed up with brands like McDonald's and Protein World, and his debut clothing line is due out later in the year. Add to this his stationary line, sponsored posts and appearances, Jack's bank balance is building by the day. The lovable star has also been confirmed to appear on Celebs Go Dating later in the year, alongside friend and fellow Islander Megan Barton-Hanson.
WATCH: The cast of Winter Love Island expose the show's most outrageous secrets | Love Island Secrets
He went on to add, "With no events to attend, they are also missing out on a huge range of exposure in the media, having no stories for the press to write about."
Thankfully, we managed to get some time with all the Winter Love Island stars before lockdown measures began, nabbing their first exclusive interviews after landing back in the UK in February.
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Breaking their silence on THAT long awaited breakie after finally getting out of the villa, Luke T told us, “First thing we did after leaving the villa, was had a full English breakfast.
“It is code, yes.”
“It was lush, wasn’t it?” agreed his girlfriend Siânnise.
And winners Paige Turley and Finn Tapp also gave us a scoop when Paige revealed she was the “queen of getting told off” in the villa.