The gap toothed star, who became a mother for the first time in May, will return to work as a global spokesperson for the brand, following the likes of Jennifer Lopez, Beyonce and Claudia Schiffer before her.
Voluptuous Lara, 29, has been called ‘a real modern icon’ by the brand’s president, Cyril Chapuy.
‘Her rebellious, edgy, sensual beauty has made her so strong and successful. Yet, she remainds incredibly genuine, true, sensitive and super fun.’
Adding: ‘We are thrilled to welcome this exceptional woman and young mother to our brand.’
The model tweeted the news today expressing how happy she was to be named the latest face of the brand.
‘Getting the chance to say “You’re worth it” to women around the world is a great honour’ said the blonde.
‘L’Oreal Paris is a brand that has always understood that beauty and personality go hand in hand.’
Lara has walked for huge names such as Chanel, Prada, Marc Jacobs, Lanvin and Louis Vuitton, and is instantly recognizable for her trademark gap between her front teeth and womanly curves not often seen on the runway.