Kim Kardashian recently debuted a new hair look when she chopped her long dark locks into a classy A-line bob - but it seems as if she's taken her makeover one step further.
The reality star was spotted out and about in a VERY uncharacteristic black beanie hat, which hid almost every scrap of hair from prying eyes.
But, for eagle-eyed fans, there was a definite glimpse of platinum blonde underneath all that wool.
And, a little while later, she finally stepped out WITHOUT the hat.
Yup, she's definitely blonde.
The mum-of-one revealed not too long ago that hubby Kanye West prefers her with lightened locks, telling People: "Kanye likes the blonde.
"He asked if I would ever go back to blonde.
"I was like, 'Not right after a baby', because my face was so swollen and it looked like my lips were huge. My face was just off."
We guess Kimmy K must be feeling confident enough to try out a shocking colour transformation, then.
Maybe she was inspired by sister Khloe, who recently swapped her brunette hair for beach blonde waves.
We guess the two sisters will be twinning before too long then - how adorable.
Do you prefer Kim dark or blonde? Let us know your thoughts in the comments box below now...