The 19-year-old supermodel has been announced as the new face of cosmetics brand Estee Lauder, and proved that you don’t need to show off your bare bottom to make it big in the fashion world.

Estee Lauder’s Global Brand president Jane Hertzmark Hudis said in a statement: “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.”

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Jane continued: “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

"It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling," said Kendall Jenner. "I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."

Kendall even uses a candid home video in the campaign footage for the brand, where she talks about trying on makeup for the first time with mum, Kris Jenner.

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It has been reported that Kendall’s credible fashion career has ruffled the feathers of her elder sisters, with the teen model allegedly ‘banning’ big sister Kim Kardashian from the front row of her many catwalk shows.

It has also been alleged that Kendall has been ‘bullied’ by other models for her reality TV roots.

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