This time it wasn’t the parenting critics weighing in on Katie Price, but the animal rights people over at PETA slamming the former glamour model instead.
And the attack comes after Katie posed beside a horse. Well, a unicorn if the outfit was anything to go by, as the stallion was wearing his very own horn, tutu, pink and purple diamante hooves, and a coat of pink fur, of course.
The pictures emerged as the mum-of-five was promoting her latest reality TV show, Price’s Pony Club.
The 37-year-old will star alongside her and Peter Andre’s kid's Junior and Princess, in the new program, talking all things horse riding across six episodes.
The show will see her two little ones - along with four of their friends - delve into the world of horse riding.
But after the promotion launch in London yesterday, PETA came down hard on the horse-lover, slamming her for using the animal as a prop.
Speaking to the Mirror, PETA Director Mimi Bekhechi said: "What could PETA possibly say that the public isn't already thinking?
"Horses are smart, complex animals, not props, and you show love for them not by carving symbols on a horse but by leaving the animal in peace.
"If this horse suffers from toxic poisoning or has a fatal allergic reaction, Katie Price's next photo op may well be a mug shot."
However Katie's rep told the Mirror Online: "Katie didn't dye the horse herself. This was carried out by professionals along with the horse's handler. The dye is water based and completely safe for animals."
This comes just days after Katie, who lives on a farm surrounded by horses, sheep, goats and more, was criticised for treating her pets like 'accessories' on Instagram, after she shaved patterned into her ponies.
But of course feisty Katie did NOT take the attack sitting down. After the criticism began to real in, she posted a series of pictures of other horses with designed shaved in, questioning the different (aka positive) reaction others got compared to herself.
She wrote: “Nobody gives these people stick for clipping there horses.”
Once again Katie proves there is no shutting her down.
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