Katie Price reportedly went on several dates with Alex Adderson behind ex-boyfriend Kris Boyson's back before their split.
And now Alex, 25, is said to have joined Katie, 40, in Mallorca and made things official.
Katie is on the island for a PA, and has been spotted partying with friends while there.
And The Sun reports that Alex has flown out to join her and has been treating her to expensive meals. She is also reportedly staying in his villa.
A source told the publication: “Alex and Katie are now 100 per cent together and in a relationship.
“They are both smitten and he can't believe his luck. He is head over heels.
“Alex is loaded and he's been treating Katie to whatever she wants - he's wining and dining her and they're both having a great time."
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Although neither Alex nor Katie have confirmed the relationship, his private Instagram page states he is based in Mallorca.
Closer contacted a rep for Katie Price, who declined to comment.
GALLERY: Katie Price's transformation over the years
Katie Price before and after plastic surgery
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Kris confirmed that he'd split with Katie on Instagram after reports emerged that she'd been on dates with Alex. He wrote: “This wasn’t an easy decision for me to make, however, @officialkatieprice and I are no longer together!
“It’s just clear we both want different things...
“Who knows what the future will bring but I wish her all the best.
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Katie has previously been married to Kieran Hayler, 31, Alex Reid, 43, and Peter Andre, 45.