Katie Price has been loving her time on ITV’s Loose Women, debuting a new hair makeover especially for the show.
And, this week, she decided to top up her tan before heading onto daytime television.
Snapping a racy photo of her naked body, lit up under the blue lights of her subbed, Katie decided to share the snapshot on Instagram.
She captioned the photo simply: “Cheeky sunbed before Loose Women tomorrow.”
Cheeky indeed.
However, while a large number of fans were kept busy ogling the mum-of-five’s naked booty, other Instagram followers slammed her for being so careless.
One commented disapprovingly: "So dangerous. That's why they are banned here in Aus. Skin cancer is real peeps. It needs to be taken seriously."
Another said: “You've had a cancer scare yourself KP, not cool!”
Someone suggested that, as a mother, Katie should take more care of herself - otherwise she wouldn’t be around to grow up.
And one more added: “Everyone thinks that skin cancer will never happen to them until it takes the life of a beautiful girl you know and then you stop to think - that could have been me.
“This is not about hating @officialkatieprice it's about educating yourselves to stay safe.
“I wish all the girls in our town hadn't taken risks with sunbeds but we never thought we'd be unlucky enough to get cancer until one of us did.”
However others defended Katie.
"You know what, it's her life she can do what she likes,” said one.
“I’m sure she knows the dangers of sun beds but has obviously made an adult choice to use them."
While on Loose Women, Katie also revealed that none other than Jeremy Kyle had saved her marriage to Kieron Hayler, following his affairs with her two best friends.
"I got a lie detector test from the Jeremy Kyle show and that's how I found out Kieron cheated on me," Katie told her fellow panellists Ruth Langsford, Linda Robson and Gloria Hunniford, as Jeremy joined them on the show.
"But Jeremy when you watch people on your show and they're like 'Oh my god that doesn't work', that's such rubbish because it so does work.
"You really did save my marriage," she told him.
Good work, Jezza!