The 37-year-old shared a snap on Instagram and wrote: “3 days to go until exciting new thing [sic].”

Former glamour model Katie added a series of emojis – including a baby bottle, sparking rumours she was about to announce she was expecting her sixth child.

But it turned out the businesswoman was simply launching her own app, not adding to her brood.

In an attempt to clear up the consistent pregnancy rumours, Katie shared two new photos on social media – one showing her breathing out, creating the illusion of a bump, and another of her breathing in, flashing her slim frame.

Katie wrote: “So funny people saying I have got a belly. I’m happy and content and lucky I can breathe in and out #kpnation #thinkwhatyouwant [sic].”

Katie – mum to Harvey, 13, Junior, 10, Princess, eight, Jett, two, and 16-month-old Bunny – confirmed this year that she is planning to have more children.

Speaking to Rochelle Humes for AOL’s Being Mum series, Katie said: “I’m going to keep going until the doctor says I can’t have any more.”