We’ve seen plenty of celebs swap from the dark side to the light side over the past few months.
From Kim Kardashian to Chloe Sims and Justin Bieber, everyone’s been swapping their brunette locks for a VERY bright bleached blonde hue.
And now Joey Essex has jumped on the bandwagon.
Taking to Instagram, he shared several photos of himself wearing a large hat this weekend, which immediately raised suspicions.
But then, finally, he unveiled his brand-new look.
Dressed in a chic grey-and-white stripy top, the TOWIE star peered quizzically into the camera as he showed off his Ken doll makeover.
He captioned the shot happily: “GUE$$ what?”
Are you ready for this?
Check it out:
And fans, understandably, went wild.
One purred: “Oooooh ...blonde. Mmm!”
“Omggggg blonde!!!!’ wrote one excitedly.
“OMG - not sure if I like it or not, but you still look hot Joey,” added another.
Another, slightly more straight-talking fan, commented: “Looking like an old man.”
Ouch.
What do you think of Joey’s new look?
Let us know via Facebook or Twitter (@CloserOnline) now.