Speaking to Good Morning Britain presenters Kate Garraway and Charlotte Hawkins, Jeff Brazier said that his sons have a special day to pay tribute to their late mum each month.
He said: “On the 15th of each month that’s 'mummy day'. We can talk about her obviously at any time and we do, but the 15th of the month means we are particularly focused on it.
“We will release balloons or we’ll write letters and post them, whether they think they are going to get there or not it doesn’t matter, it’s expressing.
“It’s writing those memories down, those thoughts and those feelings and even if it’s sad and something that you perceive as being negative, it’s not hurting them.
“It’s hurting them more not to talk about it, than it is to actually put it down on paper and do something with it.”
Revealing how his boys are coping with the loss of their mother, the single dad continued: “They are doing incredibly well.
“That’s really a lot to do with the charity Grief Encounter and a lot to do with the things we do on a regular basis, such as talking about their mum all the time, having those triggers round the house that are going to make them talk and the pictures.
"Those memories that will always enable us to keep her very much an open subject of conversation.”
Speaking about how he coped in the early days after Jade lost her battle with cancer in 2009, Jeff said: “I turned to Australia.
“I remember as soon as it happened my natural instinct was to take my children as far away from the media circus as I could possibly go and I found myself booking a ticket to Australia.
“We went out there for three weeks just to really sort of take stock and try and find our feet amidst everything that was going absolutely bonkers at the time.
“But Grief Encounter were there from the word go as well and yeah, it was a lot to get your head around.”
Jeff, who is now patron of the charity, told the programme he wanted to help other children who were coping with bereavement.
You can find out more about his work with Grief Encounter here.