Holly Willoughby, AKA one of our absolute favourite television presenters, is set to make a fortune in her latest business venture.
The This Morning presenter and Dragons Den's Peter Jones are set to launch an interior design business later this year and Holly could rake in an incredible £21million.
Wow!
Holly, 35 and Peter, 50 have been friends for years and have set up Truly Group Ltd which will launch the plans later this year.
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And on top of this, Holly has just been announced as the new face of Diet Coke.
The mum-of-three is already a brand ambassador for Garnier, Very and BHS, and is expanding her collection by adding one of the most popular drinks in the world to her repertoire.
She said: "I've always been a big Diet Coke fan, right from the original 'Break' ads we all remember with great fondness.
"The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I'm excited to be involved!"
Brand expert Phil Pallen spoke about how much money Holly could take home with all the deals she has made: "We can definitely expect her to earn 10 million, if not more.
"Holly's wholesome, relatable public image, as well as her background – education, family and fame – makes this a natural fit."
But that’s not all, a PR expert Neil McLeod who described Holly as "a UK national treasure" spoke to The Sun Online on how successful she is: "Her name is very much already a brand on its own – she is trusted, she has style, she is smart and likeable.
"On top of this, she is real. Consumers are buying into a lifestyle when they buy products associated with her."
With the upcoming business venture Holly could almost double her current net worth, she reportedly has £11million which is the same as Myleene Klass, Davina McCall is said to have £14million in the bank, Mary Berry has £16million and Nigella Lawson has a whopping £18million.
Although Holly soon could be the highest earning female presenter and rack in £21million if not more.
Yes Holly!
Over the years Holly has earned her money through modelling, presenting television shows such as This Morning, Celebrity Juice, The Voice, she also currently has a contract with Garnier and a few other deals that include a clothing range and children's books.
We can't wait to see her new business venture we already know we'll love it.
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