TV producer Dan Baldwin - who welcomed third child Chester with Holly Willoughby six weeks ago - served as an executive producer on the dating show and even owns the company Hungry Bear Media who put it into production.
HOLLY WILLOUGHBY ON THE ARRIVAL OF HER BABY BOY: 'I HAD A WATER BIRTH'HOLLY WILLOUGHBY ON THE ARRIVAL OF HER BABY BOY: 'I HAD A WATER BIRTH'
Dan spoke glowingly of Dapper Laughs at the time his show On The Pull was launched.
He said: "It’s fantastic to give a platform to exciting new talent.
"I actually believe he is the new Cilla Black."
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The TV producer married sexy Holly in 2007, and he also produces Celebrity Juice on which she is a regular panellist.
But now he has been left regretting his praise of Dapper Laughs, as telly bosses have now announced that On The Pull will not be considered for a second series after the comedian (real name Daniel O'Reilly) was filmed making a sick joke about rape.
Video from a recent performance at London Scala shows him telling a female audience member: "She’s gagging for a rape."
Over 70,000 people signed an online petition calling on ITV to pull the show, claiming it glorified sexual harassment, and it has since been cancelled.
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A spokesperson for the channel said: "We have given careful thought to the recent criticism of the character Dapper Laughs, which has focused on his activities outside of the ITV2 programme, whose content was carefully considered and complied.
"We have taken the decision that we will not be considering this show for a second series."