Holly Willoughby's husband Dan Baldwin has apparently begged the TV presenter to slow down, following the star's announcement that she is pregnant for the third time.
The busy This Morning host also has commitments to Celebrity Juice alongside Keith Lemon and Fearne Cotton, plus other one off appearances such as in an episode of Surprise Surprise.
The 33-year-old blonde announced in mid March that her and TV Producer Dan were expecting another child via her website. But it seems Holly hasn't made any effort to slim down her schedule since discovering she is pregnant.
According to a friend of the couple the problem lies in Holly's optimistic outlook.
'In a work sense, Holly thinks she can do anything and everything. That positive attitude's one of the reasons why she's so successful, but it's not always been a blessing.'
But with Holly already being a mum to Harry, 4, and Belle, 2, fears are growing that the star could overwork herself in this third pregnancy.
And according to the friend of the couple - it's not just the TV appearances that Dan is worried about, but the various other projects Holly has ongoing.
'Homewear and fashion lines and personal appearances. I'd like to say you'll be seeing less of Holly in a few month's time, but I doubt it.'
During her second pregnancy, Holly had to be taken to hospital and was ordered to rest - something which friends are worried will happen again.
The star is well aware that she's a workaholic, commenting that: 'It's far harder being at home than it is coming to work - and I work hard.'