Holly Willoughby QUITS job to spend more time with family

Holly Willoughby made her announced on Instagram

This Morning presenter Holly Willoughby has revealed she's quit her lifestyle brand Truly to prevent it affecting her "family time".

Earlier this year Holly announced she was launching her own lifestyle brand and at the time she explained what fans could expect: "It's about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier."

However after signing up to I'm A Celebrity... Get Me Out of Here! 2018 she's now revealed she'll no longer launch the brand.

Check out: Our favourite mini dresses Holly Willoughby has wore on This Morning

On Instagram, she wrote: "After much consideration, I have made the decision to step away from Truly.

"To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home.

"I wish Truly all the success for the future."

Lots of fans rushed to praise the mum-of-three to Harry, nine, Belle, seven, and Chester, three, for being so honest. One person commented: "Well done Holly. Balancing work and family is so tricky and sometimes a tough call has to be made. It is fabulous that someone of your profile talks about this as it so often seems easy for others. Being a mum is incredibly hard. Being a working mum near impossible. We are all amazing xxx"

Someone else said: "You have to do what is right for you and your family! Love your honesty and openness as always x x"

Another wrote: "Love you darling. Well done for what sounds like a tough decision! But one that’s obviously best for you and fam ❤️"

This year Holly's been very busy; she's presenting on This Morning and Celebrity Juice, recently announced she's partnered up with Marks and Spencer and later this year she's replacing Ant McPartlin on I'm A Celeb.

WATCH: Everything Holly Willoughby wore on This Morning last week and where you can buy it all

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What do you think of Holly quitting her lifestyle brand? Did you sign up to it? Let us know on Facebook or Twitter.