Holly Willoughby is said to be furious after pictures of her were used by weigh loss supplement scammers.
Images of the The Morning presenter were used to promote raspberry ketone pills without her permission.
And she is now apparently considering legal action after the pictures were used in a bid to show users of the tablets that her figure is something they can expect to aspire to.
The television presenter became the face of ULTRAPur Wild Raspberry Ketone with snaps of her in a bikini being used, with her having no idea.
A spokesman for the star told the Daily Mirror: “We’re aware of a number of scam websites using images of Holly, along with other celebrities, to sell weight loss products and are liaising with our lawyers about possible legal action.”
Holly has not used the supplements and has lost weight by attending plates classes, with the help of a fitness instructor.
However, she insists her looks are not something she worries about too much, previously saying: “I don’t want to encourage eating disorders. I try not to focus too much on my appearance.
“As long as I’m being healthy, that’s good enough for me.”