With Holly Willoughby appearing on our screen every morning, on This Morning, to being the new face of Diet coke to looking sensational at every award ceremony - we probably see more of the presenter than our own mum. (Makes note to ring mum after this article).
However, what we don't see a lot of, is Holly's three children - Harry, seven, Belle, five, and Chester, two.
READ MORE: Holly Willoughby and Phillip Schofield's funniest This Morning momentsREAD MORE: Holly Willoughby and Phillip Schofield's funniest This Morning moments
The UK's richest female presenter only showed us the back of their heads during a rare family snap on Instagram to mark Holly's 36th birthday.
But it seems there is a serious reason why Holly generally keeps her three children off of social media. It's because of the very serious issue of Cyber Bullying.
During a candid interview with the Evening Standard, the This Morning presenter opened up about her worries with children growing up in the digital age.
'When we were kids we'd go home and at least we'd have hours where nobody could get to you and you could just regather your thoughts.'
'Now it's just not like that and we've seen how serious it gets: children taking their own lives.'
She went on to say how she doesn't think she will ban it completely, to avoid making her children feel different to their classmates.
'I don't know if I've got the answers yet, I know if you keep lines of communication open with you're children that really helps and I think that's all you can do I think.
'I don't think you can ban it because then, you know, the biggest thing about being a child at school is not being the one that sticks out for being different.'
Do you think Holly is right to keep her children of social media for as long as possible? Or is Facebook harmless fun? Let us know in the Facebook comments section or Tweet us at @CloserOnline
NOW READ:
Holly Willoughby: All her clothes from This Morning and where to get it cheaper on the high street