The celebrity chef was enlisted as a team captain on the ITV2 panel show to cover for Holly Willoughby's maternity leave.

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But, despite proving popular with viewers, Gino D'Acampo has revealed he's had to quit the show after losing several lucrative sponsorship deals as a result.

Gino, 38, told The Sun: "After all the shenanigans of this series I don't think it's going to be very good for my cooking career if I keep doing Celebrity Juice.

"My agent will kill me."

He added: "Let's just say I lost a few family-orientated sponsors."

We imagine this might be a little something to do with his bare bum-baring antics - or the moment he straddled I'm A Celeb star Mel Sykes.

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Despite his management's disapproval, however, Gino has confessed that he wouldn't turn down the show again if the offer to appear on it came up in the future.

He said: "It would be very hard to say no to Keith and Fearne - we socialise outside of the show."

Gino isn't the only one to have put his career on the line due to his involvement with Celebrity Juice; last week Peter Andre was slammed after making a joke at the expense of his employer, Iceland, while taking part on the panel show.

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Peter was taking part alongside Olly Murs, who was reminded by host Keith Lemon that he'd been voted 'Rear of the Year'.

When Olly admitted how embarrassed he was by the honour, Peter replied, "Olly, dude, you don't need to be embarrassed, I've done an Iceland advert."

While many outraged viewers called for Peter to be sacked as a result of the comment, Iceland have since defended the dad-of-three, insisting he was 'only joking'.