Gemma Collins is as famous for her flowing blonde extensions as she is for her hilarious one-liners and no-nonsense attitude.
But it seems as if the TOWIE star fancied something a little different when she visited Edward Taylor’s salon this week.
And, by a little different, we mean that she’s gone shorter!
Taking to Instagram, Gemma shared a snapshot of the salon floor, which was filled with a LOT of blonde hair trimmings.
She captioned it simply: ‘Bye gem!’
Fans immediately went wild, desperate for a glimpse of her new look - which, judging by their reactions, they presumed was going to be VERY dramatic indeed.
One wrote: “Has she shaved her head off?’
Another said sweetly: “I’ll support you no matter what, babe.”
However, despite a few of her fans seemingly afraid of short hair, others couldn’t wait to see an au natural Gemma Collins.
“You really suit shorter hair,” said one hopefully.
Another added: “I hate your extensions, they don't sit like your hair does.
“You are stunning naturally.”
However, when Gemma later revealed a sneak peek at her new look, it wasn’t all that shocking.
In fact, it was… well, it was more of a trim.
But there’s no denying that her bouncy blonde waves definitely suit their shorter length.
Captioning the shot as ‘new hair, don’t care’, Gemma asked fans what they thought of her mane makeover.
And, looking at the flood of comments beneath the candid snap, it seems as if they’re totally in love with her new look.
“This is your best look - less is more, so they say,” said one. “Can actually say you look amazing here.”
Another said: “Wow you look so different! Loving the new hair!”
“Sooooooo beautiful,” crooned another.
And another simply wrote excitedly: “Love love love!!!”
While we can’t imagine that Gemma will be able to resist the lure of extensions for very long, we actually love this look on her.
It’s big, it’s bouncy, it’s blonde AND it’s got bucketloads of Essex glamour - all while feeling so much more natural than her usual style.
Fingers crossed she shares more snaps of her short hair soon, eh?
What do you think of Gemma Collins’s new look?
Let us know via Facebook or Twitter (@CloserOnline) now.