The star shared a snap of her and a fan named Matilda, who had topped by the star’s shop especially to see her.

‘Love this picture of me and Matilda today .... Such a special girl,’ she tweeted, but not before adding: ‘wearing my Kelly dress from @AmyCCollection.’

Amy’s twitter followers were quick to pick up on the tweet, accusing the star of being insensitive and using the girl’s disability to plug her own wares.

‘What a shameless way to plug a dress!!!’ one follower wrote, enraged.

The secrets of the TOWIE girls revealed!

Amongst other comments, another twitter user typed: ‘It's disgusting @MissAmyChilds used a disabled child to promote her clothes. #rockbottom.’

Amy models her own collection for Lipsy UK and is regularly plugging products from the ranger through her twitter page.

Amy found fame on reality show The Only Way Is Essex, but quit the program after just a couple or series so she could focus on her businesses.

Amy also runs a beauty salon and owns a boutique in her hometown in Essex.

Do you think Amy’s plug was insensitive?