Ferne McCann is usually seen sporting beautiful caramel blonde locks, which is why we were quite surprised with the new direction the Essex queen has chosen to take with her 'do.
The 25-year-old has spent the week sunning in Barcelona, and has shared plenty of snaps of her sunkissed-locks while she partied in the Spanish city.
But it seems Ferne's post-holiday vibes have called for a darker turn, as she showed off this dramatic new hue on Instagram last night.
The former I'm A Celeb contestant wrote:
"Girl gone dark. @samantha.cusick worked her magic on my colour."
Wow - we love the bold new shade. What do you think?
Her fans were certainly fond of her turn to the dark side.
They commented:
"Love it! With the few blondes in as well it's beautiful."
"Really suits you :)"
"Wow! So beautiful x makes your skin glow - this is perfect."
"O.M.G how different do u look?! I love it!!!"
Although this is her darkest 'do to date, Ferne has rocked brunette before.
And she's been super blonde!
Is there any style she can't pull off? We think not.
Which style do YOU think suits the Essex beauty the best?
Let us know on Closer Online's Twitter or Facebook page.