Ferne McCann BLASTED by OfCom for using formula milk on parenting TV show

Ferne McCann parenting

by Hollie Richardson |
Updated on

She's breached broadcasting regulations, apparently

Mum-of-one Ferne McCann has reportedly breached OfCom's broadcasting regulations because she used a branded formula milk for her one-year-old baby daughter Sunday Sky.

On the former TOWIE star's recent ITVBe programme about life as a new mother, First Time Mum, Ferne used Aptamil formula milk to feed Sunday Sky. OfCom have said this gave 'undue prominence to a baby formula milk' and breached product placement rules with visual and verbal references to the brand.

According to Metro, ITV have responded by saying: "None of their shots were unduly prominent." They also said no product placement arrangement was in place.

Ooo, errr.

Ferne McCann baby
©Instagram

Ferne doesn't seem too bothered by the accusations, as she's too busy spending quality time with her beautiful daughter. She recently posted a throwback photo to just moments after giving birth to Sunday, and captioned it: "The best experience of my life was giving birth to Sunday."

GALLERY: See other former TOWIE star Sam Faiers' daughter Rosie's first birthday

Gallery

GALLERY: Sam Faiers baby birthday

Sam Faiers daughter1 of 8
CREDIT: Instagram

Rosie's birthday begins...

Sam kicked things off by dressing Rosie in a party hat while she played next to her new doll house.

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CREDIT: Instagram

Pretty pink

Pink seemed to be the theme of the day - check out those balloons and flower arrangements on the table #dreamy #notatalljealous

Sam Faiers baby birthday3 of 8
CREDIT: Instagram

Having a giraffe

And there's the huge giraffe! Those party bags look like they're filled with some top-notch goodies, too.

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CREDIT: Instagram

Party pals

Rosie was joined by her tiny pals and they all had matching outfits and we'd like one of those to wear around the house as well please.

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CREDIT: Instagram

Grown-up fun

Of course, the mums had to have some fun as well. Sam captioned this photo: "Such a wonderful day with my family ud83dudc95 now it's sleepover time, games with the kids & dancing ud83dude4cud83cudffb"

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CREDIT: Instagram

A couple of wines later...

Once the kids were tucked up in bed, it wasn't long before the adults starting horsing around with the giraffe. Here's Billie Faiers galloping around on one.

Sam Faiers baby birthday7 of 8
CREDIT: Instagram

Birthday breakfast

What first birthday party would be complete without a swanky brunch the following morning, right? "And how do you take your eggs, young sir?"

Sam Faiers baby birthday8 of 8
CREDIT: Instagram

And finally....

And just in case Rosie didn't feel enough like a princess, her daddy Paul pulled her and the other children around in a carriage as they headed home.

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It's been a difficult year for Ferne, after her ex-boyfriend Arthur Collins was jailed for an acid attack. Ferne opened up about the attack in her TV series, revealing: "I feel very caged because it’s the obvious thing, every time I do something it’s the story from last year which comes up." She added: "I just feel very judged and every move I make I can’t breathe without being judged or someone having an opinion."

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