Footballing legend David and his fashion designer wife Victoria have a reported £125million fortune between them, but they want their children to earn their own success.
‘We try to lead by example, by showing them it's important to work hard. That's one of the key things me and my wife have always done, before we had children, and now we have four children.’
The retired footballer added: ‘I've done that throughout my footballing career and I'll continue to do it outside.
Being hardworking is the best thing you can show children
‘We juggle everything around the family because our main priority is the children, simple as that, and it always will be, but being hardworking is the best thing you can show children.’
Proud dad David added that despite being amongst the most famous and privileged children in the world, Brooklyn, Romeo and Cruz and Harper all know the importance of good manners.
He revealed: ‘Even my two-year-old daughter says “please and thank you”. From living in America, she says “You're welcome.”’
The working dad was speaking at the launch of the London flagship store of biking wear Belstaff as part of London Fashion Week. He was the surprise guest at the party and has he been named the face of their global advertising campaign.
The star brought London's Bond Street to a standstill as he posed by an orange BMW bike.