Step back, celebrity mums - Coleen Rooney has been named the Mum Of The Year Awards ambassador.
Mmhmm, the mother of two will be working with Tescos next year to help heap recognition upon some of Britain's best mums. And, unsurprisingly, she's thrilled to have been chosen:
"It is an honour to be chosen to act as an ambassador for such a brilliant campaign."
"There are so many truly inspirational mums out there who do an amazing job and I am excited to be involved with the Awards to give them the recognition they deserve."
We have a feeling that Coleen, who gave birth to her and Wayne Rooney's second son Klay in May, will be great for the job. Which is, obviously, what folks at Tesco think too.
Debbie Chernin, from the supermarket chain, said: "Coleen was chosen to be our ambassador because charity work lies very close to her heart."
"She manages to juggle a busy home life with two young boys with her business life as a fashion designer, as well as several TV projects and columns she has been involved with."
"Plus she does extraordinary work for several charities, including Claire House Children's Hospice, Alder Hey Children's Hospital and she has also been involved with the Jeans for Genes charity. She is a popular personality and always cheerful."
Coleen, not to mention those behind the Awards, are now busy encouraging the public to nominate the most deserving mums in the UK - the ordinary mums who do extraordinary things, either for charity, for the community or for a campaign. Those shortlisted will be celebrated at a star-studded luncheon at a luxury London hotel just before Mother's Day next year.
Who would YOU nominate for a Mum Of The Year Award?