Pop Star and former X Factor judge Cheryl has been announced as the new face of the charity Childline.
She will front a campaign film which sees her voice replaced by young people talking about their problems - with the charity hoping that Cheryl will bring 'a whole new audience' to the campaign.
Cheryl, who faced a tough upbringing in her native Newcastle, said: "As a teenager I was aware of Childline, but like so many others I mistakenly thought it was just for young kids.
"The reality is that it doesn't matter whether you are at primary, secondary school or college, or how big or small your problem is, Childline is there for you."
Dame Esther Rantzen, who founded the charity back in 1986, said: "We are really excited at the awareness that Cheryl will bring to the service, and in particular how she will enable us reach out to even more desperately unhappy young people with nowhere else to turn.
"She fully understands the new dangers young people face today such as sexting and cyber-bullying.
"The reality is that whatever the age or the problem Childline is a free, confidential helpline for any young person - a message that Cheryl will help us take to a whole new audience now that she has joined the team."
Cheryl, who is heavily rumoured to be expecting her first baby with boyfriend Liam Payne, has attempted to keep a low profile in recent months after appearing to show off a ‘ baby bump’ in recent pictures. The star has only attended a handful of events this year, most recently a L'oreal event in Paris and a 'super secretive' fan meet and greet for her new perfume Stormflower.
She even tweeted her sadness at having to miss the Pride of Britain Awards on Monday night (31st Oct):
"Gutted I couldn’t make the #prideofbritain awards tonight. One of my favourite awards! Good luck to all the nominees, you’re all amazing."
Neither Liam or Cheryl have commented on the pregnancy rumours. But will Cheryl finally address them tonight? We'll have to wait and see...
Will you be tuning in? We DEFINITELY will...
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