We're absolutely buzzing for this story (sorry)... Charlie Brooks, aka EastEnders' Janine Butcher, murderer of Barry, is set to launch her own sex toy line.
And that one of the names considered for one of the toys was The Butcher.
Charlie is apparently releasing the premium sex toys after setting up a new company, Crazy Curiosity Ltd, and is now working with Ann Summers.
"Charlie feels there's a real gap in the market for some sexy yet affordable toys," a source told the paper. "She's signed a deal and is really excited to branch out into a whole new area.
"Gwyneth Paltrow has really made a name for herself Stateside, so Charlie would love to re-create something similar over here. Each toy will have a different name, and one option mooted was The Butcher after her EastEnders character."
Hmm, well, as one colleague put it... "I’m all for a good lockdown brand pivot, what was the point in spending all that time in our bedrooms if not for a sexual awakening? Any effort to make sex toys more affordable is a yes in my books, but that being said, I can’t say I’d ever put anything near my vagina named ‘The Butcher’.'
No, us neither. It's about as appealing as a Beale Button or a Big Barry...
But luckily for her, us and the whole of the UK's female population, The Butcher has apparently fallen off the list.
"Charlie worries The Butcher might not appeal to women hoping to find solo pleasure," the source later added. "It doesn't really shout 'sexy'."
I mean, you say that, but remember Pat and Peggy going wild fighting over Frank? Maybe there's something in The Butcher after all.
NO OBVIOUSLY NOT, WE'RE KIDDING, NO THANKS.