Caitlyn Jenner has glammed up for MAC for their new campaign.
The former Olympian, previously known as Bruce Jenner, is helping the make-up brand launch a lipstick called Finally Free.
All the profits from the lipstick will go to the MAC AIDS Fund Transgender Initiative, which does work within the transgender community.
Caitlyn said in a statement: “MAC was the first to come to me, and a company, I realised, would really make a big commitment.
“I knew the Viva Glam campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding.
“MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.”
Go, Caitlyn!