The 15-year-old has shown off a drastic new look, following his the announcement of his first modelling campaign.

Retired footballer David, 39, was once well known for experimenting with different hair styles and it seems Brooklyn is no different.

He took to Instagram at the weekend to tease his new blonde locks, first sharing a snap mostly concealed by the flash.

His floppy brunette hair has been cropped at the sides, but left long and blonde on top.

But, after his fans went crazy over the slight hint of colour, he shared another, clearer shot.

He wrote: “Blonds have more fun [sic].”

In the picture Brooklyn looks strikingly like his famous dad and, judging by the comments, he isn’t short of adoring fans, either.

Last week he shared behind-the-scenes pictures from the first shoot for his campaign with clothing brand Reserved.

“Behind the scenes for my new campaign. I hope you like it #reserved #brooklynbeckham #SS15 [sic]”

While David rarely gets it wrong these days, let’s hope Brooklyn learns from his dad and manages to avoid any image faux-pas…