There are few celebrities as synonymous with luscious, enviable locks as Davina McCall. The much-loved presenter is rarely seen without a perfectly coiffeured cut, and regularly partners with her favourite haircare brands to share her secrets with the nation. A true woman of the people.
The powerhouse behind her superbly styled hair? The brainchild of professional hairstylist, Michael Douglas: mdlondon. Known for its high-quality, innovative products, the brand's hair dryer and straightener have won numerous awards for their design, performance and ease of use. If you're searching for your next hair care purchase, this is a brand you need on your radar.
Both styling tools are ultra-lightweight, ergonomic and have flexible heat settings, which means they're the ideal partner for your best hair day, every day. Arm ache? We don't know her. If hair wash day fills you with dread, it's time to switch up your styling tools to achieve salon-quality results from home with ease.
About the mdlondon BLOW Hair Dryer
Tested, used and loved by professionals, this next-generation hair dryer is designed to make hair styling easy and enjoyable. Weighing just 360g (the same as a large Dairy Milk bar, FYI), it packs a lot of power into its compact design, drying hair quickly and efficiently. With cutting-edge DC-brushless technology, variable heat and speed settings and two directional nozzles, you can enjoy complete control as you style. It's brilliant for travelling as it won't weigh you down, and fits neatly into any suitcase. Available in blue, green and blush.
With whopping 4.9 out of 5 stars on its website, customers have been raving about this game-changing hair dryer. One said, "I can’t believe how lightweight it is! So nice to handle, and easy to use...It has to be one of the best, if not the best hairdryers out there."
Another exclaimed, "Best hairdryer I've used! I've been looking for a smaller hairdryer for years but I couldn't find anything that was light enough but still powerful."
About the mdlondon STRAIT Hair Straightener
These super slim straighteners have extra-long ceramic plates and 11 heat settings. The maximum temperature of 230°C is hotter than most straightening irons and ideal for the strongest hair types. A fully adjustable temperature control with an easy-to-read LED display makes hair styling a breeze. Complete with an innovative but simple heat mat wrap to keep STRAIT safe, It snugly secures around the irons once you’ve finished straightening, allowing you to safely pop it into a handbag or drawer. The device automatically shuts off if not used after 30 minutes. Genius. Available. in blue and green.
Reviewers love how easy they are to use and how close you can get to the root, with one noting, "Super easy to select your desired heat, the grip is superb - very easy to glide down your hair. I absolutely love them, would definitely recommend."
Meet the professional
Michael Douglas, the founder of mdlondon, is passionate about equipping people with the tools, knowledge and confidence to style their own hair at home. The tools, together with Michael’s curated edit of products and his DIY tutorials, will give you salon-perfect hair wherever you are.
An industry veteran with 35 years of experience, Michael has a whole host of celebrities and models on his client list. You might have spotted him on This Morning or The One Show over the years, or sharing his wisdom via his DIY tutorials on Instagram.
Learn more about the products and start shopping at mdlondon.co.uk.