If you’re a fan of peroxides and candy hues, then you might want to listen up closely.
A new dying technique claims to massively reduce the damage that bleaching and colouring does to your hair.
Olaplex technology has recently been making waves in hair salons around the world, and if the reaction from hairstylists is anything to go by it might be the answer to our brittle hair woes.
New York based stylist Shaun Surething explains to Nylon: “It actually repairs the bonds of hair like little workers coming in and soldering chain links together."
"It's a combination of molecules and polymers that that act to seek out the natural disulfite bonds in hair and attach themselves, resulting in strong chain links. It's kind of magic."
"We can push past yellow into pale yellow and white with the confidence that the hair won't break which is key in terms of pastels and platinums."
He added: “I’ve been experimenting with clients who say their hair just won't grow past their shoulders, and it's been amazing. Women who had given up on growing their hair have found new hope."
The product includes take-home treatments to maintain your bleached hair, which as every beauty addict knows is the key to protecting your follicles.