Christmas is a good few weeks away but that hasn't stopped Holly Willoughby from getting in the festive season and showing off her Christmas dress.
The TV presenter always knocks it out of the park with her outfits on This Morning so we shouldn't be surprised that Christmas is any different.
Giving her followers a sneak peek into her Christmas wardrobe the mum of three shared a photo of herself wearing a gorgeous red sparkly dress and wrote on Instagram, "Filming something festive tonight... coming soon... 🌲 🎅🏻 ⛄️🤶🏻❤️".
Thousands of her followers loved her look and were desperate to know what exactly she's filming with one person writing, "Christmas Strictly by any chance🤞🤞".
"Celebrity Juice Christmas special," guessed another.
A third said, "Ooooooo I wonder what you're up to".
If you're like the majority of Holly's comment section who want to wear Holly's exact dress it'll set you back a few hundred pounds.
Holly's dress is designed by 16 Arlington and costs a whopping £995.
Yup. Just shy of £1,000.
Fear not though because we've found similar red dresses that'll save you hundreds of pounds on the high street...
Check out: where you can buy Holly Willoughby's Christmas dress and high street dupes
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Holly Willoughby red Christmas dress and high street dupes
1 of 5Holly Willoughby's red Christmas outfit
2 of 5Red dobby spot button front mini dress
OK so it's missing the sequins but that just means that this dress is perfect if you want to wear a bold dress dress but not go too OTT thing festive season. Also it's less than £30 - an absolute bargain.
3 of 5ASOS DESIGN mini dress in sequin with deep plunge and drape detail skirt
Are we obsessed with this dress? Absolutely. We're not sure what we love more - the sequins, the deep plunge neckline or the wrap skirt. It's gorgeous and available in curve sizes too.
4 of 5ASOS DESIGN Maternity wrap midi dress with all over sequin
If you're expecting a little one, you can still follow in Holly's footsteps with this red sequin maternity dress from ASOS. It's currently on sale for less than £15 too - get it before it's gone.
5 of 5Clover black strap heeled sandals
Why not finish your festive look with these black sandal heels from PLT? They'll go with literally any outfit which makes them a great investment.
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This isn't the first insight into Holly's Christmas wardrobe because earlier this week she gave fans a look into her festive pyjamas by showing off her red tartan matching PJs.
"Never too early for a Christmas PJ," she wrote on the 'gram.
And Holly's nightwear only costs £25 from Marks and Spencer - talk about a bargain, ey?
If you're a Holly Willoughby fan (just like us) then you'll know her taste is pretty expensive however every now and then she'll share one of her go-to high street products and her most recent fave is her eye serum that only costs £6.
She's also shared the Glossier lipstick she wears on This Morning and it only costs £14 - now that's the kind of price we like to see.