The lovely Holly Willoughby is not only one of our favourite TV presenters, but she's also one of our ultimate style icons. The Dancing On Ice host consistently wows us with gorgeous dresses and dreamy floral prints, and we love looking to the much-loved star for some serious style inspiration.
Right now, we've been loving seeing Holly on our screens as she hosts Netflix's new survival show, Celebrity Bear Hunt. The show sees intrepid adventurer Bear Grylls put 12 famous faces to the test in the Costa Rican jungle. Far from their celebrity lives back home, the stars are well and truly put through their paces as they take on gruelling challenges and learn to survive in the jungle.
As we've watched celebrities, including Strictly Come Dancing judge Shirley Ballas, Spice Girls icon Mel B, and The Saturdays singer Una Healy, push themselves to their limits, we've also been loving Holly's gorgeous outfits.
On the show, Holly can be seen wearing an array of gorgeous summer dresses and playsuits, which would be perfect for our next holiday. If, like us, you've been desperate to know how you can replicate Holly's impeccable style, then we've tracked down the dresses she's wearing on Celebrity Bear Hunt, along with some more affordable alternatives.
Keep scrolling for some serious style inspo.
SHOP: Holly Willoughby's Celebrity Bear Hunt dresses
The red floral mini dress

We absolutely adore this gorgeous red floral dress, which is from one of Holly's favourite brands, RIXO. The actual dress is RIXO's Bowie Mini Dress, £130, which is currently on sale. If you're looking for a more affordable alternative to Holly's floral dress, then we've found a similar style that will allow you to get the look for less.
Holly's actual dress

rixolondon.com
Copy Holly's style with this gorgeous RIXO dress, as seen on Celebrity Bear Hunt.
Alternative

www.newlook.com
If you're looking for a red floral dress similar to Holly's, this New Look number is a great alternative. Boasting a super-cute ditsy floral pattern and cut-out back detailing, this dress is perfect for Spring/Summer.
The floral one-shoulder dress

Another gorgeous floral dress, we love this one-shoulder number, which Holly has perfectly accessorised with a belt. The actual dress is the Isabel Marant Lecia Printed Cotton Minidress, £297, which is available to shop if you're looking for an investment piece. However, we've found a similar print from Boohoo if you're on the hunt for a more purse-friendly option.
Holly's actual dress

www.mytheresa.com
Holly's wearing this gorgeous floral printed one-shoulder dress from Isabel Marant. With 30% off, there's never been a better time to invest in this stunning piece.
alternative

www.boohoo.com
Whilst this dress may not be the same style as Holly's, we think the print is pretty similar to her Isabel Marant option. This dreamy midi dress would look stunning dressed up or down.
The black floral dress

You can't go wrong with a good floral dress, and this black style of Holly's is particularly excellent. We love the belt and biker boots, which add an edgy vibe to the look. This dress is another RIXO offering in the form of the Hebe Silk Mini Dress, £135. If you're after a black floral dress, we've got a gorgeous alternative from Next.
Holly's actual dress

rixolondon.com
This beautiful floral dress is selling fast, so you'll have to be quick if you want to steal Holly's style.
alternative

www.next.co.uk
This floral dress is a great addition to any wardrobe, a perfect choice for date night or drinks with the girls.
The white co-ord

Holly's gorgeous white co-ord set is the perfect holiday outfit, and she looks stunning in the Costa Rican sunshine. Holly's top and shorts are from Zimmermann, but we've found a similar set from River Island.
alternative

www.riverisland.com
The pretty lace detailing on this River Island vest bears a resemblance to Holly's Celebrity Bear Hunt outfit. Complete the look with the matching White Lace Insert Shorts, £30, for the perfect holiday outfit.
The navy and orange floral dress

We love this high-neck dress with its unique navy and orange floral print. Holly's wearing the Dorothy dress from Sézane on the show, which is only available to order from Australia. If you're looking for a navy and orange floral dress, we've found a different style which boasts a similar pattern to Holly's.
alternative

www.hobbs.com
Whilst this dress doesn't have the high neckline of Holly's, it does have a similar navy and orange floral pattern - which we absolutely love.
alternative

www.debenhams.com
Switch florals for feathers with this mini dress from FS Collection which has a similar fit and halter-neck design. We also love this floral option that leans more into the orange.
The black high neck playsuit

You can't go wrong with a classic black playsuit, and Holly looks super-chic in this high-neck iteration. Holly's actual playsuit is a sold-out Zimmermann design, but we've found a similar style on ASOS if you're looking to replicate the look.
alternative

www.asos.com
This classy ASOS playsuit is similar to Holly's Zimmermann option. We love this high-neck playsuit, which would look gorgeous on a night out.
The black halter-neck dress

Another brilliant look from Holly, this black mini dress and biker boots combo is giving us serious cool girl vibes. Holly's wearing a sold-out Sézane dress, but we've found a similar style from H&M, so you can get the look for less.
alternative

www2.hm.com
With a similar halter-neck style and cut-out detailing, this fab H&M dress is giving us similar vibes to Holly's Celebrity Bear Hunt outfit.
The palm tree dress

This stunning high-neck palm tree dress is a real stand-out, and we love the unique print. Holly's actual dress is a sold-out Johanna Ortiz design. Whilst this bold dress has been hard to replicate, we've found some alternatives that give a similar tropical vibe, so you can emulate Holly's style yourself.
alternative

www.monsoon.co.uk
Whilst this Monsoon option may be a different length and fit than Holly's dress, the bold, colourful pattern gives us a similar vibe.
alternative

www2.hm.com
If you're looking for a bold palm tree print, this new H&M dress is the perfect choice.
The paisley dress

One of our favourite looks from the show was this stunning lime green dress, which is adorned with a beautiful paisley print. Whilst we couldn't find a similar style for this one, you can snap up Holly's exact dress if you're looking to invest.
Holly's exact dress

www.luisaviaroma.com
We love this gorgeous dress, which is currently available in limited sizes from LuisaViaRoma. Alternatively, you can also purchase it from Mytheresa.
alternative

It may be missing the paisley but with the yellow mini dress and cute ruffle details on the sleeve, the Topshop Flutter Sleeve Mini Tea Dress makes for a worthy alternative (and it comes in a bunch more colours).
Charlotte Roszko is the Deputy Commercial Content Editor for heat and Closer, where she assists with listicles, product guides and reviews across a range of topics including fashion, beauty and home. She loves all things shopping and is always on the lookout for the latest trending product or must-have item.