I’m a beauty writer and these are the only Amazon Black Friday beauty deals worth paying attention to

Save yourself with some whopping discounts...

Amazon beauty deals

by Georgia Scott |
Updated on

Calling all panic lunchtime buyers or late-night shoppers - Amazon has and always will be our one-stop-shop destination for all things deals. When it comes to getting all your beauty essentials, it can become really expensive. To bag the best beauty deals, you might spend hours wandering around your local high street or scrolling on your phone.

Instead, we want you to kick back and relax with a face mask on in front of the telly. If you’re nodding profusely or thinking yes please, then we’ve come up with the best solution - the incredible Black Friday deals courtesy of Amazon.

Best Amazon Black Friday beauty deals to shop, at a glance:

Maybelline: Up to 50% off mascara, foundation and more
COSRX: Up to 57% off cream, toners and serums
CeraVe: Up to 43% off moisturisers and cleansers
L'Oreal Paris: Up to 71% off serums, foundations and creams

Amazon is the perfect place to grab a beauty deal or two on your favourite brands. Whether you want to restock your mascara or invest in a high-tech hair removal device, there's something out there for everyone.

SHOP: Best Amazon Black Friday beauty deals 2024

If you're looking to bag a beauty bargain or treat yourself to an item from your wishlist, there's never been a better time to shop. Black Friday sales are well and truly underway, so there's plenty of bargains to be found.

63% off

ON SALE

L'Oréal Paris 2.5% Hyaluronic Acid and Caffeine Eye SerumAmazon
Price: $11.79 (was £31.99)
Alternative retailers
PrettyLittleThing US$45.00View offer

It's the perfect time to pick up this TikTok-obsessed eye serum from L'Oréal to instantly depuff and hydrate your under eyes.

Pros

  • Suitable for all skin tones
  • Helps to brighten dark circles
  • Cooling applicator helps tired eyes

Cons

  • One reviewer found it a little sticky

63% off

On sale

L'Oréal Paris Revitalift Filler [+Hyaluronic Acid] SerumL'Oréal Paris
Price: $11.79 (was £31.99)
Alternative retailers
PrettyLittleThing US$21.50View offer
Walmart$31.21View offer

Shop this viral hyaluronic acid serum from L'Oréal for super plump and hydrated skin.

Pros

  • Super hydrating
  • Can be used daily
  • Great on all skin types

Cons

  • Glass bottle not ideal for travel

36% off

on sale

Elizabeth Arden Eight Hour CreamElizabeth Arden
Price: $18.60 (was £29)
Alternative retailers
FragranceNet.com$21.69View offer
SkinStore$29.00View offer
Macy's$29.75View offer
Dermstore$35.00View offer

One of my absolute favourite beauty essentials - this iconic, multipurpose cream can be used in so many ways to banish the look and feel of dry skin. From cuticles to lips to elbows, this cream works wonders, and we couldn't recommend it more.

Pros

  • Helps dry and chapped skin
  • Versatile product
  • Can be used on face and body

Cons

  • Product is said to be scented, which might not be for everyone

63% off

On sale

L'Oréal Paris Revitalift Clinical 12% Pure Vitamin C Brightening SerumL'Oréal Paris
Price: $11.89 (was £31.99)

Brighten, tone and treat blemishes with L'Oréal's Revitalift Clinical 12% Pure Vitamin C Brightening Serum. The powerful vitamin C gets to work to brighten and tone any dark spots alongside nourishing vitamin E and salicylic acid to control blemishes.

Pros

  • Blend of ingredients treat many skin concerns
  • Antioxidants get to work to reduce environmental damage
  • Hydrating formula

Cons

  • Slightly scented

50% off

ON SALE

Maybelline New York Lash Sensational Sky High MascaraAmazon
Price: $6.49 (WAS £12.99)

Amazon's #1 bestseller in mascara - and for good reason. This mascara is a favourite of Molly-Mae Hague for giving ultra-fluttery lashes on a budget.

Pros

  • A favourite of Molly-Mae Hague
  • Amazon's #1 bestselling mascara
  • Now more than half price off

Cons

  • Not necessarily waterproof

53% off

ON SALE

Olay Super SerumOlay
Price: $18.90 (WAS £39.99)

This coveted facial serum sells out time and time again. Now's your chance to stock up on this skincare essential while it's on offer.

Pros

  • Contains vitamin C with niacinamide and collagen peptide
  • Lightweight, fast-absorbing formula
  • Clinically tested across diverse skin tones

Cons

  • May not be suitable for sensitive skin

53% off

on sale

Makeup Revolution Skin Silk Serum FoundationAmazon
Price: $5.21 (WAS £10.99)
Alternative retailers
PrettyLittleThing US$6.00View offer
Target$14.00View offer
Ulta$14.00View offer

Amanda Holden's go-to foundation is now on sale for less than £7 - incredible.

Pros

  • Available in 20 shades
  • Lightweight and breathable coverage
  • Contains hyaluronic acid

Cons

  • Colour matching may be tricky

48% off

On sale

Maybelline Volume Lash Sensational MascaraAmazon
Price: $5.19 (was £9.99)
Alternative retailers
Ulta$6.99View offer
Target$7.99View offer
Walmart$8.12View offer

Maybelline’s Lash Sensational Mascara is my go-to mascara for budget-friendly, lustrous lashes. I’ll be adding a few of these to my basket, especially now that they are discounted.

Pros

  • Volumised results
  • Jet black colour
  • Lashes are lifted and lengthened

Cons

  • Not waterproof

35% off

On sale

Urban Decay All Nighter Makeup Setting SprayAmazon
Price: $18.50 (was £28.50)
https://redirect.viglink.com?key=c84bfba7fb9057c609599595b4f5e218&prodOvrd=PCR&opt=false&u=C0xAEhVYThgRFU4eQlYPW1FLQRdaWlQaC0RJYBdQUA0VcAcFAxgaJw5VHXteBF5EXEcUdVpXUk94B0YRW18EFXkDDQcUR0sxXERBXg1RHWpFS1hMFARTDAtZSAZeGRcAV1ZUVwZVVAo%3D&x=v1&prdId=9205271631&barcode=UwsCUlNbVgZVUgwIDQA%3D
Alternative retailers
Target$17.00View offer
Kohl's$17.00View offer
Sephora$17.00View offer
Ulta$25.20View offer

Is this the GOAT for setting sprays? Yes - what a stupid question. This makeup setting spray is magical; even on the sweatiest of days, my foundation does not budge.

Pros

  • Oil-free
  • 16-hour wear
  • Vegan

Cons

  • Large bottle not ideal for travel

40% off

On sale

REAL TECHNIQUES Miracle Complexion Makeup Spongeamazon
Price: $4.80 (was £7.99)
Alternative retailers
JCPenney$6.92View offer
Target$7.59View offer
Walmart$7.93View offer
Ulta$7.99View offer

Ensure your make-up always looks seamless with the Real Techniques Sponge complete with a travel case.

Pros

  • Comes with a handy travel case
  • Ideal for applying base products, creams and liquids
  • Easy to use

Cons

  • One reviewer said it is hard to clean

38% off

ON SALE

Revolution Pro Miracle CreamRevolution
Price: $6.19 (WAS £10)
Alternative retailers
SkinStore$9.45View offer
PrettyLittleThing US$17.50View offer

As for Amanda Holden's favourite moisturiser? It's the Revolution Pro Miracle Cream, now reduced to just £6.19.

Pros

  • A favourite of Amanda Holden
  • Contains niacinamide, vitamin C, hyaluronic acid and peptides
  • Often compared to Charlotte Tilbury's Miracle Cream

Cons

  • Scent not for everyone

38% off

On sale

Weleda Skin Food MoisturiserWeleda
Price: $7.46 (was £12.07)
Alternative retailers
Macy's$11.47View offer
Target$11.49View offer
Waitrose$14.20View offer
Walmart$14.69View offer

There's no better time to stock up on this much-loved moisturiser to repair, protect the skin and create the ultimate glow.

Pros

  • Rich formula
  • Works to treat dry skin concerns
  • Can be used on face and body

Cons

  • Slightly scented

36% off

On sale

CeraVe Moisturising LotionCeraVe
Price: $10.95 (was £17)
https://redirect.viglink.com?key=c84bfba7fb9057c609599595b4f5e218&prodOvrd=PCR&opt=false&u=C0xAEhVYThgRFU4eQlYPW1FLQRdaWlQaC0RJdgBAUDVdGS8JCxJDExBQQ1xZBBt8VkFQVlsUcw1GS3EXSxw3Vxk0AxAYGiIQQB1mXApYHQ0CClRZFARUWxwaXAIGUw4GVldQ&x=v1

Intensely protect and moisturise with this dry and dehydrated skin saviour - perfect for those who suffer from sensitivity.

Pros

  • Treats dry and dehydrated skin
  • Can be used on the face and body
  • Great for sensitive skin

Cons

  • Not ideal for oily skin

37% off

on sale

L'Oreal Paris Infallible 3-second Setting SprayAmazon
Price: $6.29 (WAS £9.99)

This is Amber Turner's fave setting spray to use and is now on offer, so you can bag it for less.

Pros

  • Dries in 3 seconds, L'Oreal's fastest drying setting spray yet
  • Waterproof and sweatproof
  • Suitable for all skin types

Cons

  • Some with suitable skin reported a reaction

40% off

on sale

Maybelline Instant Anti Age Eraser Eye ConcealerMaybelline
Price: $5.98 (was £9.99)
Alternative retailers
Walmart$6.94View offer
Target$8.79View offer
Ulta$8.99View offer
PrettyLittleThing US$20.00View offer

Maybelline's Instant Anti Age Eraser Eye Concealer will be your best friend for hiding any undereye circles and blemishes.

Pros

  • Ideal for covering dark circles
  • The formula is enriched with goji berry and haloxyl, which can slow down ageing
  • Long-lasting

Cons

  • Some reviewers aren't a fan of the applicator

34% off

On sale

L'Oreal Paris True Match Liquid FoundationAmazon
Price: $7.29 (was £10.99)

Few foundations are as iconic as True Match from L'Oréal.

Pros

  • Wide range of shades
  • Natural finish
  • Hydrating formula

Cons

  • Glass bottle

42% off

on sale

Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, SPF50+Garnier
Price: $7.49 (was £12.99)
https://redirect.viglink.com?key=c84bfba7fb9057c609599595b4f5e218&prodOvrd=PCR&opt=false&u=C0xAEhVYThgRFU4eRUUGQkRAWVBNQVVQFlwPWwIcRBAXUwMUDAhSFE9PWUFWDl9eFFYUTEMUVxBdAV0RV18KVlNPAA4UXgJPSlhQUhEbV1VaThRTVkdPUgdWAB9QDVwZDAMBChoVEl8FBRkLQl1V&x=v1&prdId=10992436357&barcode=UwsCUlZXVQVTVQoADQI%3D

Pick up this viral glowing SPF base infused with vitamin C from Garnier to create the ultimate base.

Pros

  • Contains SPF50+
  • Suitable for all skin types
  • Vitamin C enhances complexion

Cons

  • Glowy finish might not be to everyone's taste

29% off

On sale

Philips Lumea IPL Prestigeamazon
Price: $249.99 (was £349.99)

Treat yourself to smooth, hair-free skin with this at-home IPL hair removal kit from Philips.

Pros

  • Prevents hair growth
  • Can choose the ideal intensity setting for you
  • Comes with unique attachments for face and body

Cons

  • One reviewer found it complicated to use

50% off

On sale

Garnier Summer Body Gradual Self Tan Moisturiser DarkAmazon
Price: $5.99 (was £12)

Now that summer is all but a faint memory, stock up on Garnier's brilliant gradual tan moisturiser.

Pros

  • Natural gradual tan shade
  • Hydrating formula
  • Nourished with apricot oil

Cons

  • Slightly scented

47% off

On sale

Remington D3198 Ionic Conditioning Hair Dryer for Frizz Free Styling with Diffuser and Concentrator Attachments, 2200 W - Blackamazon
Price: $19.99 (was £37.95)

Looking for a new hair dryer? What better time to treat yourself to a new Remington Hair Dryer?

Pros

  • Ionic conditioning for smooth results
  • Cool shot button helps your style last longer
  • Produces frizz-free results

Cons

  • One reviewer felt it could use more power

When is Amazon Prime Day?

There are two Prime Days held every year (it should be noted that Prime Day is not just one day but multiple days): the summer Prime Day in July and the autumn Prime Day, which occurs around October.

To make the most of these exclusive deals, you need to be an Amazon Prime member. However, you can sign up easily thanks to Amazon's 30-day free trial. If you don't cancel, it will cost £8.99 a month after that.

How many times a year does Amazon Prime Day happen?

Typically, Amazon Prime Day happens twice a year, over a two-day period each time.

Is Prime Day or Black Friday better?

As beauty experts, we cover the sales season time and time again - so it's safe to say we know our stuff. This year, we saw deals of up to 70% off across various ranges for Amazon Prime Day, so similar discounts that Black Friday would offer.

Personally, we would say that Black Friday often has a more extensive range of brands on offer - after all, almost everyone takes part. But, while you see a good deal you might as well shop it, right? Be sure to bookmark this page for information on Black Friday closer to the big event.

Is Amazon Prime Day worth it?

Absolutely. Amazon Prime Day allows you to shop deals across everything from homeware, beauty and tech. You need to be a Prime member to enjoy the benefits of the many discounts across the site but let's be honest, who isn't a Prime member these days?

Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.

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