Amazon Prime Day 2025 is over, and if you’re a beauty fan, it's always (hands-down) one of the top chances to grab some of the best Amazon beauty deals of the year. Whether you’re looking to stock up on your favourite mascaras and foundations from the likes of L’Oréal and Maybelline, or skincare saviours from brands such as CeraVe and Elemis, Amazon Prime Day is when we take advantage of their fantastic deals and discounts. We're totally here for it, tbh.
But let’s be honest, with a site full of bargains, it can be very easy to feel a bit overwhelmed and not know where to begin. Luckily, our beauty writers (and Prime Day experts) have found the best deals...
Closer's top 5 last minute Amazon Prime Day beauty deals at a glance
This page was last updated on Monday 14 at 10 am
• 59% off: L'Oréal Paris Revitalift Hyaluronic Acid Serum, WAS £32, NOW £12.98
• 35%: Garnier Micellar Cleansing Water, WAS £10, NOW £6.48
• Best beauty deal: Remington Keratin Protect Intelligent Hair Straightener, WAS £120, NOW £51.50
• Save 26%: REDKEN Shampoo Extreme for Damaged Hair, WAS £22.60, NOW £16.64
• £7 off: Urban Decay All Nighter Makeup Setting Spray, WAS £29.50, NOW £22.95
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Alongside the rest of the Closer Online beauty experts, we've been tracking Amazon Prime Day beauty deals for years (and we really do mean years), so we know exactly what to look out for, and which bargains are genuinely worth grabbing. Closer is here to give you the lowdown on what's ACTUALLY worth shopping post-Amazon Prime Day, with plenty of handy tips to help you shop smarter, not harder, to get the best beauty bargains. We’ll be updating this page regularly as the best deals go live until the end of the week, so you can stay one step ahead. Lucky you.
Think of this as your ultimate beauty cheat sheet for Prime Day, as it’s packed with expert picks from the Closer team and honest advice to help you find those standout deals that might be lost in the sea of other Amazon bargains. Whether you’re topping up your essentials or treating yourself to something new, Closer has got you covered every step of the way.
How we chose the best Amazon Prime Day beauty deals
Here at Closer, we selected some of the best Prime Day beauty deals depending on a few factors. First and foremost, we selected products with the juiciest deals and the biggest discounts. We also took into account products that the Closer beauty team owns and can genuinely recommend, as well as celeb-approved products that have all of the showbiz industry raving. Of course, we also had to include repeat Amazon bestsellers that have thousands of glowing reviews. Prime Day bargains, incoming...
Run, don't walk - Amazon Prime Day is over. Deals as good as these don't hang around too long, though, so if you spot something you've had your eye on in the sale, it's best to snap it up now or never.
SHOP: Best last-minute Amazon Prime Day beauty deals LIVE now
Amazon Prime Day skincare deals
50% off
L'Oréal ParisIf dark circles are your main concern, this brightening eye serum could be your new go-to. It’s been getting tons of love on TikTok, and with a deal like this, there’s no better time to see what the hype’s about.
18% off
WeledaIt's one of Love Island's fave moisturisers. Nearly every MUA in the industry has waxed lyrical about the Weleda Skin Food. This skincare and primer hybrid is glass skin in a tube. And, the light version is for those who find the OG that touch too heavy for them. It's now 40% off.
59% off
L'Oréal ParisAnother top-tier product from L'Oréal Paris is on sale. Give your skin a serious hydration boost with L'Oréal Paris Revitalift Hyaluronic Acid Serum, which is loved online for its ability to leave skin looking fresh, dewy and full of bounce.
50% off
Olay This cult-favourite facial serum has a habit of flying off the shelves, so if it’s been on your wishlist, now’s a great time to grab it while it’s going for less.
33% off
Aveeno
Molly-Mae Hague swears by this calming moisturiser, perfect for those with sensitive skin. And right now, it’s 33% off (even more if you subscribe and save), so if you’ve been thinking about giving it a go, this is your sign.
£10 off
ELEMISAnother known favourite of Molly-Mae, this soothing cleansing balm is the ultimate luxurious cleanser to use after a long day. She took to her Insta to say, 'I still always go in with this product at the end of every day just to get the remaining dirt off my face and any excess makeup off that I might’ve accidentally left on.'
50% off
L'Oréal Say hello to glowing skin with L'Oréal's Revitalift Clinical 12% Pure Vitamin C Brightening Serum. This skincare hero helps fade dark spots, evens out your tone and tackles blemishes thanks to its glow-boosting blend of vitamin C, vitamin E and salicylic acid. Your complexion will thank you.
35% off
GarnierHow could we not include this Micellar Water from Garnier? It's better than half price. It can cleanse skin of dirt, oil, SPF, pollution and dead skin cells. Make-up removal is sorted. It's soothing, hydrating and is leaping-bunny approved. Enjoy (!)
Pros
- Cleanses skin of dirt, oil, SPF, pollution and dead skin cells
- Enriched with Botanical Glycerin, helps to nourish skin
- Soothing, fragrance-free formula is suitable for all skin types
Cons
- Some report an odd scent
Amazon Prime Day haircare deals
57% off
RemingtonThese Remington straighteners are designed to leave your hair smooth and glossy, thanks to plates infused with keratin and almond oil. And with over half off right now, they’re a total steal.
25% off
COLOR WOWFrizz, who? COLOR WOW Extra Strength Dream Coat is the secret to glossy, humidity-proof hair that lasts for days. Just spray it on and watch your locks transform into smooth, shiny perfection.
27% off
Moroccanoil Treat your hair to some serious TLC with the Moroccanoil Shampoo & Conditioner Half-Litre Set. Packed with nourishing argan oil, this pair will leave your hair silky, shiny and smelling absolutely dreamy.
23% off
BaByliss/AmazonYou'll have sleek, smooth hair in no time with the BaByliss Platinum Diamond Hair Dryer & Diffuser. It's made with frizz-controlling ionic technology to reduce frizz as you dry, so you can achieve your healthy, shiny hair goals.
30% off
ghdghd is one of the best in the business, and there are currently loads of deals running across the brand on Amazon right now. Grab the original Hair Straighteners for less than £100 - we can vouch for them.
22% off
OlaplexLooking to rid your hair of brassiness? We like this OLAPLEX Shampoo, which has 36% off for Amazon Prime Day. Many find the shampoo brightens blonde hair noticeably and effectively neutralises unwanted yellow and orange tones. Plus, it can help maintain shine.
Pros
- Neutralises brassiness for brighter hair
- Strengthening and repairs hair
- Hydrating and softening
Cons
- Customers disagree on the softness of their hair after using the product
Save 26%
REDKEN
This is top dog for repairing your hair. REDKEN is industry-standard and often too pricey to justify a purchase. So, why not treat yourself now? It's packed with proteins to strengthen your hair.
Pros
- Cleanses, strengthens and fortifies weakened areas
- Restores and repairs hair while protecting natural shine
- RCT Protein Complex treats hair from the root to the core to the tip
Cons
- There are more effective colour protecting shampoos in the range
Amazon Prime Day makeup deals
26% off
NYXThis viral gloss has fans just about everywhere, and it delivers a glossy, plump pout that'll complete all of your makeup looks. Shop it now while it's 31% off in the Amazon Prime Day sale.
22% off
Urban Decay
Is this the ultimate setting spray? Absolutely. This spray works wonders, keeping foundation locked in place no matter how hot or sticky it gets.
37% off
L'Oreal Paris The L'Oreal Paris True Match Liquid Foundation is a go-to for flawless, natural-looking coverage that feels light on the skin. It blends effortlessly for a fresh, radiant finish.
42% off
MaybellineSensational is right. We can totally vouch for the Maybelline New York Lash Sensational Sky High Mascara. We've never seen lashes like it.
51% off
Makeup RevolutionMakeup Revolution’s Skin Silk Serum Foundation blends like a dream, feels super lightweight and leaves your skin looking flawless all day.
31% off
Real Techniques The Real Techniques Miracle Complexion Sponge is a makeup bag must-have for flawless foundation in seconds, as it blends like a pro.
36% off
L'OréalWe've been seeing this Telescopic Original Mascara from L'Oreal Paris absolutely everywhere on our TikTok FYP lately. Why not while it's on sale, right? Precise application with longer lashes in no time.
14% off
Anastasia Beverly HillsLooking for precision? This Anastasia Beverly Hills Liner is a waterproof, pigmented, black matte liquid eyeliner that glides on evenly. Top brand, excellent price. What more could you want?
29% off!
Urban DecayThis waterproof liquid highlighter is the bee's knees. It provides a long-lasting sunset glow. Plus, it's formulated with 3% niacinamide, which leaves your face, eyes and body smooth.
What is Amazon Prime Day and how does it work?
Amazon Prime Day is Amazon’s biggest sale of the year, and it’s packed with amazing discounts on everything from beauty to tech and Amazon homeware deals. The catch? It’s only for Amazon Prime members, so you’ll need to be signed up to get your hands on the best deals. Think of it like a mini Black Friday just for Prime members, with flash sales, limited-time offers, and even early access to some bargains. If you love beauty, it’s the perfect time to treat yourself or stock up on your favourites without spending a fortune.
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 is finished - having ran from Tuesday 8 July to Friday 11 July. The sale took up four whole days this time around, which is two days longer than usual. It gave us something new to get excited about (along with all the deals, of course). You had plenty of time to take advantage of those amazing beauty bargains, plus deals across all your favourite categories, like home, garden, tech and pets. So whether you're looking to stock up on foundation, take advantage of garden and furniture deals to give your outdoor space a spruce up, or the latest kitchen appliance discounts to upgrade your cooking setup on a budget, now's a great time to shop. these last-minute Amazon deals.
When does Prime Day end 2025?
Amazon Prime Day 2025 ended on July 11th, but there are still deals to be had (!)
Which beauty brands take part in Prime Day?
A huge mix of beauty brands get involved in Amazon Prime Day, so you'll really be spoilt for choice on deals. Everything from affordable highstreet staples to premium favourites are heavily discounted; big names like CeraVe, Maybelline, Garnier and L’Oréal drop prices across skincare and makeup must-haves. Those more on the luxe side, like Elemis, Olaplex and even ghd, feature limited-time discounts, too.
Is Prime Day better than Black Friday?
Whether Prime Day is better than Black Friday really depends on what you're shopping for, but when it comes to beauty, Amazon Prime Day definitely gives Black Friday a run for its money. One of the best parts? You don’t have to wait until November. With Amazon Prime Day landing in July, it’s the perfect chance to stock up on your summer must-haves. Think SPF, lightweight skincare, and warm-weather makeup picks.
Why is Amazon Prime not always next day?
Wondering why your parcel hasn't come yet? Well, Amazon Prime's one-day delivery isn't guaranteed due to item availability, location, and potential disruptions.
Do Prime Day deals change every day?
Day to day, products don't seem to change, but you'll likely find that prices may change every day.
Are you an Amazon Prime Member?
Just checking, have you joined Amazon Prime yet? Amazon's biggest beauty deals and all the other Prime Day discounts are exclusive to Prime members, so you'll need a membership to take advantage of all the bargains over the next couple of days. If you're not a member (and haven't been on before), you can sign up now for a free 30-day trial and unlock access to limited-time offers on skincare, makeup, haircare and more across the Amazon site, such as home and tech products, too.
As an Amazon Prime member, you'll also have plenty of perks to enjoy, like fast, free delivery, streaming with Prime Video, and access to top reads with Prime Reading.
Once your free trial is up, Amazon Prime is £8.99 a month, but if you go for the yearly option upfront at £95, you can pocket yourself a cheeky £12.88 saving. Go on, treat yourself.
Rosie Floyd is a Senior Commercial Content Writer for Closer. In this role, she specialises in home appliances, décor, and furnishings, as well as a touch of beauty and fashion. When she's not tapping away at her laptop, she can usually be found with a dog on her lap, watching the Mamma Mia films on repeat, singing along to 90s and 00s pop, or endlessly scrolling Instagram and TikTok.