What’s next for Dani Dyer’s career after Sammy Kimmence’s prison sentence?

Why distancing herself away from him could be the best career move she could make


by Hannah Mellin |
Updated on

This week, Love Island star Dani Dyer’s boyfriend (and the father of her son Santiago) Sammy Kimmence was jailed for three and a half years after pleading guilty to five counts of fraud.

Dani now faces life as a single mum, and Santiago faces the first three or so years of his life without a father figure. Dani’s presence as a social media influencer is huge – she’s got 3.5 million Instagram followers - but in just 24 hours her Instagram posts have been flooded with a substantial amount of trolling for a crime she herself didn’t commit. She has disabled the comments on every single picture of her and Sammy, demonstrating that Dani is very aware of some people's opinions but she doesn't want to hear them. Why should she?

Many are accusing Dani of being complicit in her boyfriend’s crimes and arguing that she was well aware of his past when she chose to start a family with him. Sammy’s scams occurred way before she welcomed Santiago in January 2021 and before she chose to rekindle her relationship with him in 2019 following her split from Love Island boyfriend Jack Fincham.

Since Sammy’s sentence was announced, Dani was seen on Instagram getting ready for a holiday with Santiago; which is probably the best move as she attempts to deal with the prospect of an uncertain future.


According to a source, Dani has already made the decision to split from Sammy, with one telling Mail Online, "She is absolutely floored by what's happened with Sammy. She knows she has to make massive changes in her life and she's so distraught...

"All she knows is that her baby boy Santiago is the only thing that matters now and she is trying to work out how best to look after him as a single parent."

They added, "He led her to believe he hadn't done anything too serious and that he would get a suspended sentence. Now she knows the full horror of the crime... she is broken. She feels desperately sorry for the two men he scammed and whose lives he ruined."

No one knows if Dani has actually split from Sammy, as she is yet to address anything to do with the news, but could distancing herself away from it all be the best career move she'll ever make?

CHECK OUT all the Love Islanders Instagram earnings RANKED


Love Islander Instagram earnings 2021 RANKED - slider

Georgia Harrison Instagram earnings1 of 10

Georgia Harrison

10) @georgialouiseharrison - £2,019 per postKicking things off in the bottom spot is Love Island 2017's Georgia Harrison. If this 26 year old did just one sponsored post per month, she could be taking home a comfortable £24k annual salary (...and she's defo doing more than one a month, FYI).

anton danyluk instagram earnings2 of 10

Anton Danyluk

9) @anton_danyluk - £2,244 per postNext up, we have Love Island 2019's Anton Danyluk. In February 2020, Anton declared three ADs on his Insta feed - if we inflate that to a yearly salary, the 25 year old would be taking home a whopping £80k. Wowza.

Gabby Allen instagram earnings3 of 10

Gabby Allen

8) @gabbydawnallen - £2,381 per postFollowing on from Anton is Love Island 2017's Gabby Allen. In November 2020, Gabby posted six official ads on her feed - the most of our influencers so far. Adding that up over the course of a year, Gabby's theoretical salary would be drum roll £170k. Maybe we should sign up for Love Island 2021...

Kaz crossley instagram earnings4 of 10

Kaz Crossley

7) @kazcrossley - £2,645 per postIn seventh position is Love Island 2018's Kaz Crossley. Currently in Dubai, Kaz has posted two ads this month so far, though she often posts more. Based on her #spon content this month, Kaz's predicted salary would come in at around £60k, increasing by £30k annually for every additional ad she regularly posts each month.

laura anderson instagram earnings5 of 10

Laura Anderson

6) @lauraanderson1x - £3,113 per postIn sixth position (though, tbh, they're all winners with these salaries...) is former air hostess Laura Anderson. She's posted two official ads this month, bringing her potential salary to £74k. But, as with all the influencers, ads aren't the be all and end all. Influencers can be paid for things such as exposure and, most commonly, they can be paid through experiences and commodities - e.g. mini breaks, clothes etc.

zara mcdermott instagram earnings6 of 10

Zara McDermott

5) @zara_mcdermott - £3,143 per postGetting into the bigger names now. Zara McDermott comes in fifth position with £3,143 per post. This is what the 24 year old could earn solely through her Instagram, not to mention her contract with Made in Chelsea, her new fitness-wear range with Missguided - for this very much up and coming influencer, the possibilities are endless.

Shaughna Phillips Instagram earnings7 of 10

Shaughna Phillips

4) @shaughnaphillips - £3,294 per postNext up, and rather a surprise entry, is Love Island 2020's Shaughna Phillips. It's been less than a year since this Islander left the villa and she's already filling one of the top spots for her potential Insta earnings. She's posted three ads this month, bringing her predicted salary to a pukka £118k, but we have a feeling social media is just the tip of the iceberg for this one.

alex bowen instagram earnings8 of 10

Alex Bowen

3) @ab_bowen - £3,412 per postInto our top three, Alex Bowen was Love Island series two's runner up along with wife Olivia. The pair have been somewhat of a power couple since leaving the villa, and it's not a surprise brands are willing to pay for the 28 year old's whopping 1.6million followers exposure. Still, £3,412 - that's 11% of the UK's median income (in 2019, according to ONS).

Tommy Fury Instagram Earnings9 of 10

Tommy Fury

2) @tommytntfury - £6,724 per post...Followed by one half of what's arguably the UK's biggest influencer power couple, Mr. Tommy Fury. Tommy rakes in almost double Alex's per post earnings with a whopping £6,724 and that's not even including his winnings as a professional boxer.

molly-mae hague instagram earnings10 of 10

Molly-Mae Hague

1) @mollymaehague - £10,690 per postAnd finally, Love Island's highest influencer earner, Molly-Mae Hague. This comes as absolutely no surprise with Molly having set up her own tanning brand, a babein' collection with PLT and her own YouTube channel with 1.43million subscribers. All in the two years since she and Tommy became Love Island runners up. This girl is a savvy businesswoman and she's not to be messed with, if you ask us.

WATCH Love Island’s Dani Dyer on getting her first wax OUCH | My First Times

It’s going to be incredibly tough for the Love Island 2019 winner to escape completely from the furore surrounding Sammy, but it might be the only thing that can help salvage her career. People can say what they want about Sammy, but Dani made her money on her own and her career is incredibly important to her.

Since rocketing to fame on Love Island and becoming a mum, Dani has started her own YouTube channel where she vlogs about her life with Santi, has a lucrative clothing range with InTheStyle, has written a book 'What Would Dani Do?', co-hosts a Spotify podcast with her dad Danny Dyer, has appeared in EastEnders, has worked with brands such as Surf, mybabiieofficial and even set up her own private firm I Want It, I Got It. She's said to make more money per year than her incredibly famous dad, Danny.

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The Tab has estimated that Dani, 23, is worth 1.7 million and can charge 15k for a sponsored Instagram post.

You don’t need me to tell you that we all fell a little bit in love with Dani whilst she was on Love Island, she struck me personally as a girl who loved hard, whether that be her family or her friends. She glided through her time on the ITV2 show without a hint of controversy, and now she’s at the centre of a storm. Sure, you can’t help who you love and some will speculate about what will happen when Sammy is set free but for now, Dani is just a mum trying to make a living for her son.

She glided through her time on the ITV2 show without a hint of controversy, and now she’s at a centre of a storm.

You only need to look at Ferne McCann, who has turned her life around since her ex-boyfriend (and father to her daughter Sunday) Arthur Collins carried out a traumatising acid attack in a London nightclub which left 14 people injured.

He was jailed for twenty years in 2017 after being found guilty of five counts of grievous bodily harm with intent, and nine counts of actual bodily harm against 14 people.

Ferne has completely distanced herself away from anything to do with her ex and has publicly condemned him. She is proof that sometimes, despite how painful it is, that the best thing to do is look after yourself and your own.

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