This Thai TV advert for mobile phone provider DTAC shows a dad having a mild panic attack when his baby starts crying.

With mum off doing the weekly shop, poor dad is at a loss, so decides to phone her and ask what to do.

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Mum decides that baby is hungry, a problem to which dad comically notes he is unequipped to rectify.

He tries to pacify the child with cartoons, to no avail.

He then tries to FaceTime his wife so she can attempt to calm the baby down, but baby is having none of it!

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He soon realises that all he needs to do is put his phone down and show his child how much he loves them…

Watch the adorable clip below: