Pregnant women ‘will quit smoking if you offer them shopping vouchers’

Pregnant women are much more likely to give up smoking if they are offered shopping vouchers, a study has found.

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by Ellie Hooper |
Published on

Offering expectant mothers vouchers totalling £400 were the most effective, in a study that involved 600 women from Glasgow.

Over 20% of the women given vouchers stopped smoking, compared to just 9% who were given the normal level of NHS support.

About 20% of women in Scotland smoke at the time of delivery
About 20% of women in Scotland smoke at the time of delivery

The financial incentive group were given the money over a number of weeks, so long as they could prove through breath and urine tests that they were smoke-free.

Researches in charge of the study say that despite the scheme sounding expensive, it is cost-effective, because smoking during pregnancy increase the risk of miscarriage and stillbirth.

However, many have criticised the scheme as being ‘bribery.’

Almost 20% of women in Scotland smoke at the time of delivery, almost 10% more than the figure elsewhere in the UK.

‘Many of these mothers have inadequate housing, difficult relationships, low self-esteem and only enough income to subsist.’

‘The money, albeit in the form of vouchers, often lifts the pressure,’ said the researchers.

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