All together now? Awkward.

Almost £20,000 has been donated to Unicef by mistake, instead of Cancer Research UK, after people pledging money via text wrote "donate" rather than "beat" in the message.

Unicef said so far £18,625 had been accidentally donated under the #nomakeupselfie campaign - an internet craze that has seen thousands of women post pictures of themselves wearing no make-up - when it should have gone to Cancer Research UK.

Mike Flynn, director of individual giving at Unicef UK, said the "genuine mix-up" came after people texted the word "donate" to 70099, rather than the word "beat".

"Unicef believes this error has occurred due to those interested in donating to the #nomakeupselfie campaign sharing the text keyword 'DONATE' - rather than the keyword 'BEAT' - and the text number 70099, which has then been repeated across social media.

"'DONATE to 70099' is an SMS keyword and shortcode combination that Unicef have sole use of, specifically for any members of the public who contact us and wish to donate to us via SMS."

Kelly Rose Bradford no make up seflie The origin of the #nomakeupselfie trend is unclear

He added: "Unicef is not responsible for this error however we've been working hard to find a resolution to the situation for those affected.

"We contacted Cancer Research [UK] as soon as we became aware of what was happening. Unicef and Cancer Research [UK] have agreed that these donations will be received in full by Cancer Research [UK].

"We are now working closely with all parties involved to ensure that this doesn't happen again in the future."

As well as the Unicef mix-up, the World Wildlife Fund (WWF) acknowledged that it too had accidentally received text messages due to the wrong keyword.

Some people's smartphones had autocorrected the word "BEAT" to instead read "BEAR".

"Thank you for choosing an adorable polar bear," the reply from the WWF said. "We will call you today to set up your adoption."

The WWF said no money was taken from people who had sent the texts.

"Any texts sent to us instead of Cancer Research [UK] would not result in any donations going to help protect polar bears as WWF relies on human operators calling people back to confirm adoptions, so no money would have changed hands," said Kerry Blackstock, WWF's director of fundraising.

"When we realised there was a lot of interest in a campaign we weren't presently running we made sure our automatic text message response let the sender know their text had gone awry.

"We wish Cancer Research UK every success in their campaign and their goals, polar bear selfies are harder to come by, though, as far as we are aware, none wear make up."

So far more than £8 million has been raised for Cancer Research UK as part of the campaign. Which is amazing. But we're actually starting to feel quite sad for the polar bears now.

Does anyone fancy doing a a barefaced / bearfaced selfie to raise some money for them as well?