In Wednesday night’s episode of the soap, teenage mum Faye Windass (Ellie Leach) was seen going into labour with her baby.

Shortly before this, she was approached by her friend Criag Tinker, who told her that her unborn baby would move less as she reached her due date.

“I’ve been doing some reading up online,” he told her.

“Can you feel it moving about less, the baby? As it comes closer to the time, it moves about less because it’s not got as much space.”

Shortly after the scene aired, Count The Kicks - a charity founded by Sophia Watt following the stillbirth of her daughter - posted a message to Twitter, slamming the soap for not acknowledging the importance of monitoring baby’s movements during pregnancy.

They tweeted: “[Your] baby’s movements DO NOT slow down at the end of pregnancy.

“A change in movement can be a key warning sign the baby is in distress.”

They added: “Any change in fetal movement should be reported to your maternity unit for further assessment #kickscount PLEASE RT!”

The message has been shared over 700 times on Twitter - and has attracted a lot of attention from similarly outraged viewers.

One wrote emotionally: “My baby movements slowed 12 hours later he was #stillborn not good corrie!!!!!!! [sic]”

Another added: “Reduced movements can be FATAL! I lost my second daughter when her movements slowed. Think what you're writing! [sic]”

Elizabeth Hutton, CEO of Count the Kicks, said: "The comments used on last night’s episode of Coronation Street about baby’s movements slowing down at the end of pregnancy were quite simply misleading with potentially dangerous consequences.

"A baby’s movements do not slow down at the end of pregnancy. As a charity Count the Kicks campaigns to raise awareness of the importance of monitoring baby’s movements during pregnancy to avoid stillbirth and neonatal death.

"It is our aim to cut the number of stillbirths and neonatal deaths in the UK that currently stands at 16 every single day, by a third.

"There is a large group of the population that, for whatever reason, do not have regular antenatal care. This group are twice as likely to experience a stillbirth and is it important we get the correct information to them in any way we can.

"Every baby moves differently and it is important that mums-to-be get used to their own baby’s pattern of movement and if any significant changes occur they should contact a healthcare professional."

An ITV spokesperson has responded to criticism, telling Th Independent: “Craig’s interpretation of what he read online was that of a 16-year-old boy who does not have any knowledge of pregnancy.

“He is not a medical professional. We are very grateful to the charity for raising awareness of the fact that babies should continue to move right up to birth.”

The number of stillbirths and neonatal deaths in the UK currently stands at 16 every single day, a figure that Count the Kicks is hoping to cut by a third.

Do you agree - were Corrie bosses wrong to show such misleading advice about pregnancy? Let us know via the comments box below.