Thrice winner of the British Fashion Council New Generation award and aptly nicknamed King of Sequins, Ashish Gupta turned heads at London Fashion Week with his collection.
Known for his sequins, vibrant colours, clashing textures and mix of glamour, pop and grunge, his latest collaboration sees the designer collaborating with iconic brand coca cola.
Explaining that his latest line was inspired by a simple trip to the corner shop, the young creative added:
"I'm just always inspired by American pop culture, and Coca Cola is kind of the biggest brand. I just love how the logo has been used so much - Andy Warhol and everyone - it's such an iconic thing."
His S/S’14 range is available now, and manages to mix ethnic nostalgia with casual slogan sports glamour, all in one spectacular explosion of colour.