It's official; the average wedding costs around £20,000 nowadays - which is a LOT of money. So we've no doubt that brides looking to do their big day on a budget will be happy to hear that H&M have jumped on the wedding dress bandwagon.
The high-street retailers have branched out into wedding dresses for the first time - and the £59.99 gown is, in our opinion, definitely worthy of a trip down the aisle.
Taking inspiration from the Hollywood starlets of old, the white gown features a flattering column design, cinched in to form a stunning empire-line silhouette and finished off with a little embellishment on the neckline.
We love the chic calf-length design - it's just perfect for brides looking to add a little vintage twist to their wedding day ensemble.
Would you consider buying your wedding dress on the high street? How much would you be willing to spend on your bridal look? Let us know in the Comments Box below now.