Just last week, Sam and Nia Rader made headlines when they shared their VERY unusual pregnancy announcement.
In it, we watched as an excitable Sam, 29, carried out a pregnancy test by himself when his wife forgot to flush the toilet - and found out that she was pregnant BEFORE she did.
Cue him surprising the 26-year-old with their happy news in one of the cutest baby announcement videos ever.
But, less than a week later, the couple have shared a heartbreaking announcement with their online fans.
They have lost their baby.
In an emotional video, which has already been viewed over half a million times, the childhood sweethearts open up about their grief - and urge people to remove the stigma from miscarriage.
Speaking from the heart, they explain: “The emptiness and heartache that comes with a miscarriage came as a total shock and we are coping with this, but wanted to include you.
“There is a stigma regarding miscarriage that says we need to be alone in it and keep it private, but what happened is nothing less than losing a baby.
“The hurt and pain is real.”
They added firmly: “It's something that needs to be talked about and something that requires support from friends and family."
Our thoughts go out to the couple at this tragic time.