Product Information

Benefit BADgal BANG! Volumising Mascara Wild Plum BADgal BANG! Volumising Mascara - Wild Plum BIGGER, BADDER volumising mascara SHADE RANGE Intense Pitch Black Intense Pitch Black Waterproof Limited-edition Power Blue Limited-edition Wild Plum Limited-edition Rebel Brown GET THE SCOOP Volumising Longwearing Water-resistant Smudge-proof Flake-free Buildable TELL ME MORE You don't have to be in your villain era to embrace BADgal beauty. (But if you were, we'd totally support you...). Besides, who doesn't love a little drama An intense wild plum lash that's all volume, no weight Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we're good with that. *Instrumental test on 21 participants TRIED & TESTED - 36-hour* FULL-BLAST volume - 90% saw dramatic volume** - 94% said it instantly lifted their lashes** - 92% said it lengthened their lashes** *Instrumental test on 21 participants **Self-evaluation by 102 participants after 1 week WHAT'S IN IT - Gravity-Defying Formula contains lightweight aero-particles - ProVitamin B5 known to fuel thickness & strength THE GOOD STUFF - 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner. - Lightweight aero-particles: Derived from space technology (no, seriously), this won't weigh down lashes. - Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, BADDER impact. DID YA KNOW One BADgal BANG! mascara is sold every 9 seconds.*** *** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 - December 2023 Depth: 25 MM Height: 145 MM Width: 25 MM