They're Real! Magnet extreme lengthening mascara powerful lifting & lengthening mascara Very recommends... this 36-hour lengthening mascara with a MAGNETIC FORCE. It's flexible, lightweight & builds easily, it won't smudge or flake. Product Description They're Real! Magnet is a 36-hour lengthening* mascara with a magnetic force that draws out lashes to EXTREME LENGTHS, making them look 40% longer**. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up & OUT BEYOND the tips of lashes for extreme length & powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate & define lashes. 93% said it was extremely lengthening*** 95% said it lifts & lengthens lashes up & out*** 93% said it gives lashes fullness AND length*** **Than bare lashes. Instrumental test on 21 women ***self-evaluation by 110 women after 1 week How to use Gently wiggle wand from base of lashes to tips Layer over & over for extreme length & powerful lift Product Type: Mascara Waterproof: No Colour: Black Skin Type: Normal/Sensitive Beauty Effect: Lengthening Formulation: Gel Brand: Benefit Volume: 9g About the brand In 1976, sisters Jean and Jane Ford flipped a coin...heads, they open a casserole cafe, tails a makeup shop. Thankfully, it was tails (no offense casseroles)!