Open your eyes to FANNED OUT lashes with Benefit Fan Fest Mascara! 24-hour FULL-FAN effect Amplifies volume and multiplies the look of lashes Full-Flex Fiber Brush lifts root-to-tip and reaches corner-to-corner WHY WE LOVE IT Fan out lashes side-to-side, amplify volume AND multiply the look of lashes for an instant eye-opening effect! The custom-engineered Full-Flex Fibre Brush has a 40° curve that lifts root-to-tip and reaches corner-to-corner. It features naturally derived flex-wave fibres that grab, define and separate lashes, cleanly and evenly. Plus, the fanning formula is buildable, feels weightless and doesn't clump or flake. Smudge-proof Water-resistant & humidity-proof Sweatproof Ophthalmologist-tested IT'S GOT FANS 92% said this mascara gives a full-fan effect** 97% agree lashes look defined** 92% agree lashes look separated** LASH-LOVING INGREDIENTS Provitamin B5 helps lashes feel conditioned Cranberry Extract, containing beneficial fatty acids, helps lashes feel nourished Rice Wax helps define and separate lashes, and gives lift that lasts *instrumental test on 27 participants **Self-evaluation by 119 participants after 1 week About the brand In 1976, sisters Jean and Jane Ford flipped a coin...heads, they open a casserole cafe, tails a makeup shop. Thankfully, it was tails (no offense casseroles)!