Minimise the appearance of brassiness and yellow discolouration with the Philip Kingsley Pure Blonde/Silver Brightening Daily Shampoo. The formula utilises violet pigments and optical brighteners to help tone hair and add an instant shine. Enriched with ethylhexylglycerin for a hydration boost, the purple shampoo is ideal for those looking to extend the longevity of their colour treatment, or naturally blonde or grey hair seeking a vibrancy boost. Its stain-free composition makes the shampoo suitable for everyday use.