Can you see what's in the air right now? No, not your own breath from how cold it is - we're talking about love. Which can only mean one thing: Valentine's Day is just around the corner, ready to remind us all that we should be cozied up with our significant other, sharing heart-shaped chocolates and gazing into each other's eyes. But who says you need a partner to enjoy the lovey-dovey festivities? Sure its a holiday traditionally marketed towards couples but really it can just be about sharing the love however we see fit, whether that's with a friend, family member or even yourself. And, if its Valentine's Day campaign is anything to go by, Ann Summers couldn't agree more.
In partnership with ANN SUMMERS
You Don't Need To Be In A Couple To Appreciate These Ann Summers Valentine's Day Treats
You + any one of these Ann Summers Valentine's-worthy goodies = the ultimate power couple
For Valentine's Day 2024, Ann Summers is flipping the script with a campaign that embraces the true essence of the day – love in all its glorious, diverse forms. Say goodbye to the conventional "couples only" mentality, and welcome the era of the Power Couple, where your love story includes whoever - or whatever - you want it to. So, who completes your Power Couple? Is it your lover, your friend, your trusted vibrator, or maybe even your very best bra? The choice is yours, and Ann Summers is here to help you celebrate love in whatever way feels right for you.
Partner, sister, friend - or something else entirely? Power couples come in many different forms
The brand has just unleashed a V-Day edit that breaks free from the traditional mould - and you better believe your perfect match is in there somewhere. Whether you're in the mood for bold and beautiful lacy lingerie, sweet and sensual nightwear, or even a cheeky accessory (yes, we mean a dazzling heart-embellished ahem device), they've got it all. Ready to find your perfect match? Scroll through our edit of Ann Summers' Valentine's Day treats and discover the love that speaks to you. Because this year, everyone deserves a little extra love...
Not Your Babydoll
Ok this is too pretty. Polka dot details and the most sensual of sheer mesh combine in this flirty babydoll and thong set - which just so happens to be crotchless so you can totally keep it on and revel in it even longer.
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Floral and Flourishing
Tempt and tease in the Flourishing Non Padded Balcony Body. Made from a combination of fishnet and floral embroidery with stunning lurex and sequins, it's the perfect choice to level up your lingerie drawer whether you're looking impress someone else or just dress up for yourself.
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Ann Summers
Flourishing Non Padded Body
Pink To Wink
In a delicate all-over lace with heart flock design, the Hold Me Tight Body combines the beautiful simplicity of sheer underwired cups and a scalloped edge Brazilian brief. It's such a pretty alternative to the usual vampy V Day look.
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Ann Summers
Hold Me Tight Body
New Romantic
If Barbie did lingerie. This pretty set proves it's not all about black and red come Valentine's Day - pink is perfectly sexy too.
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Ann Summers
New Romance Non Padded Fuller Bust Balcony Bra
From The Heart
Just wow. Nothing says Valentine's Day quite like this - gift away at your leisure or use for your please.
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Pure Euphoria
Rainbow foil embroidery turns floral lingerie into something genuinely groundbreaking - a total stunner if you're looking to seduce (just add co-ordinating hold ups) but also just a beautiful addition to your everyday lingerie line-up.
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Ann Summers
Euphoric Padded Plunge Bra
Roses Are Red
Roses are a classic Valentine's Day gift - this, however, is a little more unusual (but no less well received!) The small digit inside the rose is designed to mimic sensual stroking and flickering, and with 20 functions to play around with, you'll forget why you ever wanted flowers in the first place.
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Sweet Dreams
If you're looking for something less obvious, allow the lustrous satin of this chemise to glide subtly over your curves before bedtime. Sleep? Not likely.
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Ann Summers
Rosalie Chemise
Lock It In
Sexy and irresistible in traditionally racy red, the Locket Heart Non-Padded Balcony is bound to get pulses racing.
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Ann Summers
Locket Heart Non Pad Balcony Bra
Slumber Party
These aren't like the PJs you got for Christmas! For an unforgettable night in, ditch the dressing gown and opt for something a little more risqué like this lace and satin cami set.
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Ann Summers
Admiring Cami Set
Serving Body
Save the black and opt for a statement look in The Eternal Body, made from a mix of lace and mesh in the most vibrant hot pink.