From K-Beauty to TikTok Faves, You Can Now Shop These Cult Brands At Boots

Hailing from New York, Milk Makeup is synonymous with cool, effortless beauty. Their multi-use sticks and innovative formulas have made them a hit on social media. The Hydro Grip Primer is a standout product, offering a flawless base that lasts all day. But let's be real - you've seen those glossy Y2K push-pop looking blushers everywhere. And the good news is, they're as joyful to apply as they are gimmicky.

A standout in the world of K-Beauty, Beauty of Joseon is inspired by the skincare secrets of the Korean Joseon Dynasty. Their focus on using traditional herbal ingredients has garnered them a dedicated following. The brand's Revitalize Sleeping Mask is particularly beloved for its hydrating and brightening effects but I personally cannot be without its SPF. It's super light, soothing and genuinely sits well under make-up without slipping - I let two friends use it on a recent girls weekend away and they both went out and bought it a few days later.

Coats Skincare has quickly gained a loyal following for its minimalist approach to effective skincare. This brand is all about high-quality, science-backed formulations that deliver real results without the fuss and their clean, no-nonsense packaging reflects the purity and efficacy of the products inside. The Gentle Cleanser is a standout for its ability to thoroughly cleanse the skin without stripping it of essential moisture, proving you really, really don't have to spend a small fortune on this step of your routine to get results. It's packed full of skin-loving ceramides which are great for healing the skin barrier (great if you've overdone the retinol of late).

Known for its playful packaging and high-performing formulas, The Beauty Crop combines the very best of nature and science. Their vitamin-rich products are perfect for those seeking both effectiveness and a touch of fun in their beauty routine. Case in point, the Oui Cherie hydrating and setting mist - it's so nice to look at you hardly care what's inside (but luckily, Beauty Crop do - and it's perfect for adding glow).

A staple in Korean skincare, LANEIGE is best known for its innovative water-based formulas. The Tiktok famous, holy grail of lip products - the Lip Sleeping Mask - is designed to keep lips moisturised and hydrated while you sleep so that you awake with supple lips. The brand has nabbed Sydney Sweeney as its ambassador, but Kendall Jenner, Kaia Gerber and Drew Barrymore have also pledged their allegiance to the prettiest little pots imaginable.

Sensitive skin girlies, this one is for you. With a mission to provide skincare solutions for all, First Aid Beauty offers a range of products that are as effective as they are gentle (and they're cruelty free!). The brand's Ultra Repair Cream has become a cult favourite, renowned for its ability to soothe and repair even the most sensitive skin including stubborn patches of eczema or simply dermatitis from reactions to other products. Me personally? I'm obsessed with the Facial Radiance Pads, which feature an intentionally gentle blend of AHAs designed for daily exfoliation leaving you with the perfect base for makeup.

Founded by makeup artist Mitchell Halliday, Made By Mitchell skyrocketed to fame during lockdown, captivating beauty enthusiasts with its bold, vibrant colours and high-pigment formulas as well as its hyper inclusive outlook. As people turned to social media for creative outlets, Mitchell's innovative cruelty-free products and engaging tutorials quickly caught on. The Blursh Liquid Blusher has a stunning finish but don't sleep on the cream palettes which are perfect for sculpting your features and enhancing your glow. Looking to dip your toe into the colour world of Mitchell mad make-up? The Mystery Bag is a good place to start - it features 6 of the brands iconic products, chosen at random.

Created by the lip kit mogul, Kylie Jenner has expanded by beauty empire and captured her signature style in a bottle - something her adoring fans are clearly keen to copy since it is Boots' fastest selling fragrance launch this year. Cosmic offers a fresh blend of star jasmine and blood orange that's ideal for summer.

Known for their luxurious body scrubs and skincare products, Tree Hut combines high-quality ingredients with delicious scents. Their Shea Sugar Scrub are by far what they're best known for. Like many trending products these day, they look cute as can be, while also providing a perfect balance of exfoliation and hydration. And they smell phenomenal.