They’ve made names for themselves based on their love of fake tan, heavy make-up and skimpy outfits. But as Jordan and Lauren Goodger both unveiled their shocking make-unders last week, pals reveal their new looks are a rebranding strategy.
Mum-of-five Jordan, 37 – real name Katie Price – has built up a £45m empire since starting her career as a glamour model, but is now a guest panellist on Loose Women and been “toning down” her image in a bid to be a prime-time TV star. Meanwhile ex-TOWIE star Lauren, 29, is keen to rebrand herself as a fitness guru after shedding 4st, going from a size 16 to an 8-10.
A source says: “Katie wants to be ‘daytime TV perfect’ and is seeing Amanda Holden as her muse – she’s even started using the same make-up artist as her.
“Both women are toning down their make-up, exaggerated hair and splashing out on new wardrobes, and think it’s the perfect way to be taken more seriously.”
Read the full story in this week’s Closer magazine